FCC To Study Hispanic TV Viewing, Ownership

The move is part of a commitment to encourage broadcast diversity. In addition, the commission also announces the next step in its critical information needs study.
By
TVNewsCheck,

As part of its long-standing examination of broadcast diversity issues, the FCC today announced it will conduct a study of the relationships among Hispanic television station ownership, Hispanic-oriented programming and Hispanic television viewing.  According to 2012 Census data, 17% of the total U.S. population — or 53 million people — are of Hispanic origin, representing the largest ethnic/racial minority in the country.

The commission said the study will be its first systematic examination of the Hispanic television market and will be one of the first that will incorporate comprehensive data from the FCC’s recently improved 323 ownership form.

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With today’s announcement, the FCC said it is “further demonstrating its commitment to gather data and fund research and analysis to understand better how the commission's policies promote the public interest. The commission has long understood that diverse participation in the broadcast industry and access to diverse sources of information are vital to a robust democracy.”

To examine characteristics of television viewing by this growing population segment, and to ensure it has better data to inform its policies, the FCC will study, among other things:

  • The impact of Hispanic-owned television stations on Hispanic-oriented programming and Hispanic viewership in selected local television markets.
  • The extent of Hispanic-oriented programming on U.S. broadcast television.
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  • The role of digital multicasting in increasing the amount of Hispanic-oriented programming.

Additionally, the FCC’s Office of Communications Business Opportunities (OCBO) has taken the next step in its Multi-Market Study of Critical Information Needs. Incorporating feedback received from its draft Research Design Model released in May, this next phase will field test in a single market the model that could be later applied to markets nationwide in determining whether the critical information needs are being met. 

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Ratings

Overnights, adults 18-49 for September 25, 2016
  • 1.
    5.5/18
  • 2.
    2.6/8
  • 3.
    1.2/4
  • 4.
    0.9/3
  • 5.
    0.5/2
  • 6.
    0.2/1
Source: Nielsen

Reviews

  • Rob Owen

    Easily fall’s best broadcast network comedy pilot, NBC’s The Good Place offers a clever high-concept premise that’s complemented with intelligent, sometimes absurdist humor. Created by Michael Schur, co-creator of NBC’s Parks and Recreation, The Good Place is a highly serialized series that’s essentially set in heaven and stars Kristen Bell and Ted Danson. NBC made five episodes of The Good Place available for review, and the show not only holds up, but also it improves, deepening characters that initially feel one-note and frequently leaving viewers guessing with cliffhanger endings to many of the episodes. The combination of snappy dialogue and winning but flawed characters makes The Good Place a great bet for fans of smart TV comedy.

  • Maureen Ryan

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  • Kevin Fallon

    In a fall TV season that’s already making a splash for championing diverse, distinctive voices in an array of projects that they created, wrote, and starred in, Better Things on FX stands out. The show is created by, written by, and starsPamela Adlon. She plays Sam Fox, the single mother of three daughters modeled after her own reality-show-ready experience raising three girls in Los Angeles following a divorce. Sam is also, like Adlon, a working actress — on shows both raunchy, a la Californication, and animated for children, like her role on Recess. It’s a refreshingly blunt take on single motherhood without sacrificing the warmth of parental love, portraying the dance between selfishness and selflessness that’s at the heart of being a parent — especially one weathering the hormonal fireworks of a household of four women at different ages.

  • David Wiegand

    The fall TV season doesn’t count as much as it used to — we already know that. But no matter how many retreads the broadcast networks throw at viewers in the next few months, this fall will be memorable because of the premiere of Atlanta on Tuesday, Sept. 6, on FX. The half-hour comedy created by and starring Donald Glover (Community), simply and brilliantly recalibrates our expectations of what a TV comedy is and how black lives are portrayed on the medium.

  • Louisa Ada Seltzer

    The second reboot of the 1980s John Candy movie Uncle Buck, bumped by ABC from midseason, has the same tired jokes you'll find on any second-rate sitcom. Too bad, because Mike Epps is appealing and ABC would be wise to keep him around for future shows, but there’s just not enough to this show to suggest it will last past summer. It also airs against NBC’s America’s Got Talent, summer’s No. 1 program on broadcast, which may make it even harder to find an audience.

  • Neil Genzlinger

    Bryan Cranston brings his Tony Award-winning interpretation of President Lyndon B. Johnson to television in an adaptation of the Robert Schenkkan play All the Way, and it’s still quite a sight to behold, just as it was on Broadway in 2014. Nothing beats witnessing this kind of larger-than-life portrayal onstage, of course. But the television version, presented by HBO, offers plenty of rewards, allowing Cranston to work the close-ups and liberating him from the confines of a theater set. Cranston’s performance is a gem — in his hands, this accidental president comes across as an amazing bundle of contradictions, someone who seems at once too vulgar for the job and just right for it.

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