Disney-ABC Talking About More 'Katie'

The syndicator says “the sales team is currently in the marketplace having conversations with our station partners” on whether the sophomore talker will get the nod for a third season. This season, new EP Rachel Miskowiec has brightened the set and tweaked the format from single-topic to multi-segment shows with celebrity guests.
TVNewsCheck,

Will Katie be back for a third season?

The answer may soon be forthcoming. Disney-ABC has begun talking to stations that now carry the sophomore daytime talk show about their interest in renewing the show beyond its original two-year run.

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“The sales team is currently in the marketplace having conversations with our station partners,” according to a Disney-ABC spokesperson. “The viewer response has been great and we’ve been very pleased with the creative changes and direction that Katie and Rachel Miskowiec have made to the show this season.”

Katie is the No. 6 talk show in households and it has held steady in the ratings to last season. Katie averaged a 1.8 the week of Sept. 16, flat to last year, based on Nielsen live-plus-same-day ratings. It ranked No. 7 among women 25-54, down 10%, tied with NBCUniversal’s Steve Harvey, Sony Pictures Television’s rookie Queen Latifah and NBCU’s Steve Wilkos.

This season, Katie’s set has been brightened up under new executive producer Miskowiec. And the show’s format has evolved from single-topic episodes to multi-segment shows with celebrity guests.

“We've broken the show into three parts: ‘The Big Conversation,’ ‘The Spotlight’ and a daily signature segment,” Miskowiec says. “ ‘The Big Conversation’ could be a headline interview with a celebrity guest or it could be a topical conversation. Then, Katie shifts to our ‘Spotlight’ story, which could be a celebrity with a cause or a human interest guest who has done something extraordinary.”

Brand Connections

Miskowiec is trying to attract younger viewers to Katie, in part by incorporating social media into the show, like giving viewers a chance to chime in on a topic.

Disney-ABC’s marketing strategy for the show is to focus on “Talk That Matters” by building on Couric’s experience as a CBS Evening News anchor and as co-host of NBC’s Today.

“We are going to tackle topics both serious and light in a way that only Katie can,” Miskowiec says. “There is really no other show that can do the range of topics that Katie can and with the depth she can.”

Several new shows are in development for fall 2014, including a Warner Bros. talk show with former NBC News reporter Chris Hansen, a Debmar-Mercury panel talk show with one-time View co-host Star Jones and a Disney-ABC panel talk show with comedian Mo’Nique.

Warner Bros. is also expected to soon take out its panel talk show The Real to stations.

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Comments (6) -

PlasmaMan Nickname posted over 3 years ago
YIPPY - Just what America needs - another year of KATIE!
Mom2be2013 Nickname posted over 3 years ago
I hope Katie does stick around. I really enjoy her show and always learn something. Unlike so many of the other talk shows, Katie is positve and smart. I enjoyed her on the Today Show, CBS news and now with her talk show, which I hope will be around for many years. KEEP UP THE GOOD WORK KATIE!!!!!
RustbeltAlumnus2 Nickname posted over 3 years ago
We're #6! We're #6! Woohoo! Number six, baby!
joeseph Nickname posted over 3 years ago
Please go back and post on the message boards of the industry that you current work in, rustbelt.
FlashFlood Nickname posted over 3 years ago
Katie vs. Queen Latifah ~ Who's copying who?
GMRetiredTV Nickname posted over 3 years ago
There is really no audience for the daytime shows...barter only ... who cares?
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Ratings

Overnights, adults 18-49 for September 22, 2016
  • 1.
    4.0/14
  • 2.
    1.7/6
  • 3.
    1.3/5
  • 4.
    0.9/3
  • 5.
    0.6/2
  • 6.
    0.3/1
Source: Nielsen

Reviews

  • Rob Owen

    Easily fall’s best broadcast network comedy pilot, NBC’s The Good Place offers a clever high-concept premise that’s complemented with intelligent, sometimes absurdist humor. Created by Michael Schur, co-creator of NBC’s Parks and Recreation, The Good Place is a highly serialized series that’s essentially set in heaven and stars Kristen Bell and Ted Danson. NBC made five episodes of The Good Place available for review, and the show not only holds up, but also it improves, deepening characters that initially feel one-note and frequently leaving viewers guessing with cliffhanger endings to many of the episodes. The combination of snappy dialogue and winning but flawed characters makes The Good Place a great bet for fans of smart TV comedy.

  • Maureen Ryan

    Pitch has swagger, for good reason. It gets the big things right; the Fox drama about the first female baseball player in the Major Leagues is one of the year’s most assured and exciting debuts. But part of what impresses about the pilot is also the way it confidently strings together so many small but telling details. Ginny (Kylie Bunbury) is the first woman to be called up from the minors to the big leagues, and no show since Friday Night Lights has done a better job of portraying the internal and external pressures that weigh heavily on young athletes asked to do much more than merely succeed on the field. Pitch will likely do a good job of getting viewers to root for it. The hope is that the show won’t be an impressive, short-lived curiosity, but rather a long-term phenomenon.

  • Kevin Fallon

    In a fall TV season that’s already making a splash for championing diverse, distinctive voices in an array of projects that they created, wrote, and starred in, Better Things on FX stands out. The show is created by, written by, and starsPamela Adlon. She plays Sam Fox, the single mother of three daughters modeled after her own reality-show-ready experience raising three girls in Los Angeles following a divorce. Sam is also, like Adlon, a working actress — on shows both raunchy, a la Californication, and animated for children, like her role on Recess. It’s a refreshingly blunt take on single motherhood without sacrificing the warmth of parental love, portraying the dance between selfishness and selflessness that’s at the heart of being a parent — especially one weathering the hormonal fireworks of a household of four women at different ages.

  • David Wiegand

    The fall TV season doesn’t count as much as it used to — we already know that. But no matter how many retreads the broadcast networks throw at viewers in the next few months, this fall will be memorable because of the premiere of Atlanta on Tuesday, Sept. 6, on FX. The half-hour comedy created by and starring Donald Glover (Community), simply and brilliantly recalibrates our expectations of what a TV comedy is and how black lives are portrayed on the medium.

  • Louisa Ada Seltzer

    The second reboot of the 1980s John Candy movie Uncle Buck, bumped by ABC from midseason, has the same tired jokes you'll find on any second-rate sitcom. Too bad, because Mike Epps is appealing and ABC would be wise to keep him around for future shows, but there’s just not enough to this show to suggest it will last past summer. It also airs against NBC’s America’s Got Talent, summer’s No. 1 program on broadcast, which may make it even harder to find an audience.

  • Neil Genzlinger

    Bryan Cranston brings his Tony Award-winning interpretation of President Lyndon B. Johnson to television in an adaptation of the Robert Schenkkan play All the Way, and it’s still quite a sight to behold, just as it was on Broadway in 2014. Nothing beats witnessing this kind of larger-than-life portrayal onstage, of course. But the television version, presented by HBO, offers plenty of rewards, allowing Cranston to work the close-ups and liberating him from the confines of a theater set. Cranston’s performance is a gem — in his hands, this accidental president comes across as an amazing bundle of contradictions, someone who seems at once too vulgar for the job and just right for it.

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