'Meredith Vieira Show' Sold To NBC Stations
NBCUniversal Domestic TV Distribution today announced its new daytime program The Meredith Vieira Show has been sold to the NBC Owned Television Stations for its fall 2014 debut.
The new one-hour talk show will air on the 10 NBC Owned Television Stations — WNBC New York, KNBC Los Angeles, WMAQ Chicago, WCAU Philadelphia, KXAS Dallas-Fort Worth, KNTV San Francisco, WRC Washington, WTVJ Miami, KNSD San Diego and WVIT Hartford, Conn. The NBC Owned Stations represent more than 27% of U.S. TV households.
The launch group has been a virtual done deal for weeks with NBCU salespeople actively pitching the show since June to other station groups.
The show is being sold for one-year deals on a cash-plus-barter basis.
“We couldn’t be happier to welcome Meredith Vieira to our 10 stations next year,” said Valari Staab, president, NBC Owned Television Stations. “With her genuine warmth, intelligence and likeability, as well as her extraordinary ability to understand and connect with viewers, Meredith is a great addition to our daytime lineup. We look forward to the fall of 2014.”
“Meredith Vieira is a gifted broadcaster who already has a wonderful relationship with the daytime viewer,” said Sean O’Boyle, EVP-general sales manager, NBCUniversal Domestic TV Distribution. “Her relatability, humility and generosity are all rare traits which make her so successful on television. We are very excited about taking The Meredith Vieira Show to the local marketplace, and with the NBC Owned Stations on board, we are off to a fantastic start.”