DMA 90 (Cedar Rapids-Waterloo-Iowa City-Dubuque, IA)

KWWL Building to Undergo Major Renovation

Quincy Newspapers Inc.’s NBC affiliate in downtown Waterloo, Iowa, announces a multi-million dollar two-phased rehabilitation and modernization program for its historic 1914 structure.
By
TVNewsCheck,

Quincy Newspapers Inc. today announced plans to renovate the historic KWWL building in downtown Waterloo, Iowa (DMA 90). The building, located at 500 East 4th Street, has been the home of the company’s NBC affiliate since 1958. Quincy acquired KWWL in 2006.

The company says the announcement stems from an exhaustive review conducted by the company over the past year to assess the facilities and the feasibility of renovation or relocation to another site. It was determined that the present and future needs of the company could be satisfied in the current location with this extensive, multi-million dollar two-phased rehabilitation and modernization program. The building is a four-story structure comprising 55,000 square feet and is considered a historic landmark of downtown Waterloo.

Story continues after the ad

Phase one plans will include restoration of the building’s exterior, including the first-floor glass façade. Concurrently, the existing facilities of the television station will be brought up to contemporary broadcasting requirements. These plans call for first- and second-floor interior renovation.

Phase Two of the project will involve renovation of the building’s third and fourth floors. The exact details of the Phase Two renovation are still in the planning stage.

The building, originally called the Overland Hanson Building, was built in 1914 and was a car dealership noted for its four floors of automobiles and service. The building still contains the oversized freight elevator used for transporting automobiles from floor to floor. Later, the building was known as the Insurance Building before becoming the KWWL Building in 1958.

Quincy is seeking federal and state historic designation for the property along with local support from the city of Waterloo. The company will begin the project upon successful completion of the historic tax credit application.

Brand Connections

“KWWL is a Waterloo institution and the decision to remain in our building and in the city of Waterloo is important for the city and for us,” said KWWL VP-GM Jim McKernan. “KWWL covers a 21-county area encompassing several major metro areas along with many rural and agricultural communities. The fact that our home base is Waterloo, when the region’s other television stations are located somewhere else is an asset for our hometown.”

“In this day and age when one’s loyalty to their community often is a forgotten trait, KWWL’s commitment to Waterloo is greatly appreciated,” Waterloo Mayor Buck Clark said. “Waterloo and KWWL are synonymous, and the former Overland Hanson Building is an iconic structure in our city. We look forward to assisting KWWL and Quincy in completing this major project which complements new developments on the Franklin Street corridor and downtown.”

Tags

Comments (0) -

Marketshare Blog Playout Blog

Twitter

TVNewsCheck

Ratings

Overnights, adults 18-49 for September 28, 2016
  • 1.
    2.8/10
  • 2.
    1.9/7
  • 3.
    1.7/6
  • 4.
    1.4/5
  • 5.
    0.6/2
  • 6.
    0.4/1
Source: Nielsen

Reviews

  • Rob Owen

    Easily fall’s best broadcast network comedy pilot, NBC’s The Good Place offers a clever high-concept premise that’s complemented with intelligent, sometimes absurdist humor. Created by Michael Schur, co-creator of NBC’s Parks and Recreation, The Good Place is a highly serialized series that’s essentially set in heaven and stars Kristen Bell and Ted Danson. NBC made five episodes of The Good Place available for review, and the show not only holds up, but also it improves, deepening characters that initially feel one-note and frequently leaving viewers guessing with cliffhanger endings to many of the episodes. The combination of snappy dialogue and winning but flawed characters makes The Good Place a great bet for fans of smart TV comedy.

  • Maureen Ryan

    Pitch has swagger, for good reason. It gets the big things right; the Fox drama about the first female baseball player in the Major Leagues is one of the year’s most assured and exciting debuts. But part of what impresses about the pilot is also the way it confidently strings together so many small but telling details. Ginny (Kylie Bunbury) is the first woman to be called up from the minors to the big leagues, and no show since Friday Night Lights has done a better job of portraying the internal and external pressures that weigh heavily on young athletes asked to do much more than merely succeed on the field. Pitch will likely do a good job of getting viewers to root for it. The hope is that the show won’t be an impressive, short-lived curiosity, but rather a long-term phenomenon.

  • Kevin Fallon

    In a fall TV season that’s already making a splash for championing diverse, distinctive voices in an array of projects that they created, wrote, and starred in, Better Things on FX stands out. The show is created by, written by, and starsPamela Adlon. She plays Sam Fox, the single mother of three daughters modeled after her own reality-show-ready experience raising three girls in Los Angeles following a divorce. Sam is also, like Adlon, a working actress — on shows both raunchy, a la Californication, and animated for children, like her role on Recess. It’s a refreshingly blunt take on single motherhood without sacrificing the warmth of parental love, portraying the dance between selfishness and selflessness that’s at the heart of being a parent — especially one weathering the hormonal fireworks of a household of four women at different ages.

  • David Wiegand

    The fall TV season doesn’t count as much as it used to — we already know that. But no matter how many retreads the broadcast networks throw at viewers in the next few months, this fall will be memorable because of the premiere of Atlanta on Tuesday, Sept. 6, on FX. The half-hour comedy created by and starring Donald Glover (Community), simply and brilliantly recalibrates our expectations of what a TV comedy is and how black lives are portrayed on the medium.

  • Louisa Ada Seltzer

    The second reboot of the 1980s John Candy movie Uncle Buck, bumped by ABC from midseason, has the same tired jokes you'll find on any second-rate sitcom. Too bad, because Mike Epps is appealing and ABC would be wise to keep him around for future shows, but there’s just not enough to this show to suggest it will last past summer. It also airs against NBC’s America’s Got Talent, summer’s No. 1 program on broadcast, which may make it even harder to find an audience.

  • Neil Genzlinger

    Bryan Cranston brings his Tony Award-winning interpretation of President Lyndon B. Johnson to television in an adaptation of the Robert Schenkkan play All the Way, and it’s still quite a sight to behold, just as it was on Broadway in 2014. Nothing beats witnessing this kind of larger-than-life portrayal onstage, of course. But the television version, presented by HBO, offers plenty of rewards, allowing Cranston to work the close-ups and liberating him from the confines of a theater set. Cranston’s performance is a gem — in his hands, this accidental president comes across as an amazing bundle of contradictions, someone who seems at once too vulgar for the job and just right for it.

This advertisement will close automatically in  second(s). You will see this ad no more than once a day. Skip ad