TVNewsCheck Focus on New Media

TV Everywhere Is Top Of Everyone's Mind

So far, TV Everywhere has been mostly a video-on-demand service, a way for subscribers to cherry pick their favorite shows to watch on second screens. But with CNN and a handful of others leading the way, live-streaming of linear channels is starting to get traction. Even broadcasters are getting in on the act.
TVNewsCheck,

During the dramatic search for the Boston Marathon bombers in April, CNN saw a massive usage spike, maybe the biggest ever, for its authenticated TV Everywhere live-streaming service.

CNN had recorded other surges on the service since its launch in July 2011, Alex Wellen says, VP of business products and strategy at CNN Digital. "But we'd never quite seen anything like what happened with the Boston manhunt. It had the hallmarks of a story made for CNN and told through technology."

Story continues after the ad

The experience removed doubts at CNN that TVE streaming was the way to go. "The more we can clarify and connect people with live TV, the better off we are," says Wellen. "There's a lot of room for building the awareness and building that connection and we think more and more we'll recruit users of [TVE]. We think that the time spent will be very high, particularly as people flow between devices."

Multichannel video programming distributors — aka cable and satellite operators — began launching TVE services four years ago, offering "authenticated" subscribers the ability to receive popular cable programming networks on their tablets and smartphones by downloading an app. The intent was to discourage cord-cutting, which was just beginning to rear its head.

Today, in partnership with programmers like CNN, the top 10 MVPDs (including DirecTV and Dish), some second-tier cable operators, AT&T U-Verse and Verizon FiOS all offer flavors of TVE. They haven't set the world on fire. After all, pay TV operators were simply giving subscribers another way to access what they were already receiving on their big screens.

But for the most part so far, TVE has been a video-on-demand service, a way for subscribers to cherry pick their favorite shows to watch on second screens. But with CNN and a handful of others leading the way, live-streaming of linear channels is starting to get traction. Even broadcasters are getting in on the act.

Brand Connections

"With TV Everywhere, I think the next major move is the out-of-home linear offering," says Bruce Eisen, president of Digital Advisors, and former VP of online content development and strategy at Dish Network.

Disney/ABC has been early proponent of TVE streaming, offering ESPN, ESPN3, Disney Channel, Disney XD and Disney Junior.

Fox has been streaming the Big Ten Network for a couple of years and Time Warner plans to offer TBS and TNT later this year.

Intrigued by the opportunity to reach mobile devices, three of the Big Four broadcast networks — ABC, NBC and Fox — have said they will offer their O&Os over the platform and encourage their affiliates to do the same. Only CBS remains on the sideline.

"The piece that becomes more important for broadcasters is going to be whatever happens with mobile, the ability to get live broadcast signals on a mobile device," says Barry Lucas, SVP-research, Gabelli & Co., who has been following the TVE action.

"I think we're likely to see all of the networks make live TV Everywhere available," adds Will Richmond, who writes about digital video on his VideoNuze blog.  "It's a way of bringing back some of the live viewership and blunt some of the appeal Aereo is sucking out of the market."

Aereo is the Barry Diller-backed IP service that is offering all consumers access to signals of local network affiliates for a monthly fee. It has drawn legal challenges from the networks because of its refusal to pay rights fees to them.

ABC got a jump on the other two broadcast networks in May when it began streaming its O&Os in New York (WABC) and Philadelphia (WPVI). An open-access introductory period that runs until the end of June allows anyone with a broadband connection to watch the stations. Thereafter, the live-streaming service will be available only to authenticated cable and satellite customers.

ABC said that its other six stations will join the party later this year. Also later this year, Hearst Television will put its 13 ABC affiliates on the platform.

Disney/ABC's decision to serve up its stations via TVE stems from the success that it has had with its cable networks. According to the company, authenticated MVPD subscribers have downloaded more than 15 million apps to get the Disney cable networks over the past year.

"While we are still in the very early days, the feedback we’ve received has been very positive and we are working diligently towards increasing distribution of these services in more markets across the country," says Ben Pyne, president, global distribution, Disney/ABC Television Group.

Mike Biard, EVP-distribution, Fox Networks, says his early experience with the Big Ten Network and TVE has been positive, too.

"Access to local news programming on whatever device is in hand will be huge, but we think sports is the giant killer app for live streaming," he says.

Tags

Comments (1) -

Rocker Nickname posted over 2 years ago
The answer to capped data plans is mobile DTV (broadcast) technology. As far as IP-delivered TV Everywhere "cash register may start ringing" - it better, because CDN bandwidth costs with a scaled audience will be far beyond negligible. Haven't see anyone writing about that piece (costs) of the TVE equation yet.

Classifieds

Marketshare Blog Playout Blog

Twitter

TVNewsCheck

Ratings

Overnights, adults 18-49 for August 27, 2015
  • 1.
    1.4/5
  • 2.
    1.0/4
  • 3.
    0.8/3
  • 4.
    0.7/3
  • 5.
    0.6/2
  • 6.
    0.3/1
Source: Nielsen

Reviews

  • Mark Perigard

    In the dog days of August, just a few weeks before the fall season begins, NBC sneaks in an un­heralded sitcom. You, the savvy viewer, are expecting the primetime equivalent of a turkey surprise. But The Carmichael Show on NBC is something different, a show about an African-­American family that manages to draw on and update the bite of All in the Family and the silli­ness of its spinoff, The Jeffersons.

  • Mike Hale

    Edward Burns’s new series, Public Morals on TNT, is set in Hell’s Kitchen in the 1960s and filmed in New York, at Silvercup Studios and at locations like the Russian Tea Room, the Park Lane Hotel and Barrow’s Pub in Greenwich Village. It doesn’t seem to take place anywhere in the real world, though. That wouldn’t be a bad thing if Burns had the imagination to pull it off, but the 10-episode Public Morals is a mess. Written by, directed by and starring Burns, it’s an even stronger argument than the second season of True Detective against the auteur impulse in television.

  • Mark Perigard

    Maybe Craig Robinson owes money to the head of NBC programming. Or maybe Craig Robinson is being blackmailed by NBC for some nefarious reason. There must be a rational explanation for why he’d agree to star in Mr. Robinson, a dreary show that has all the edge of a doughnut hole and comes slathered with an astonishing amount of sexual innuendo for a network sitcom.

  • Hank Stuever

    Whether its star intends it this way or not, TV Land’s The Jim Gaffigan Show will correctly be perceived as a sunnier answer to the cloudy-day tendencies of FX’s Louie. Gaffigan’s world is much less artful, more straight-on and also culled from his real life. Gaffigan has perfected his shtick, mixing deep sarcasm and negativity with a fine-line inoffensiveness. It works as a stage presence, but not so much as a TV character.

  • David Wiegand

    Denis Leary’s new FX sitcom, Sex & Drugs & Rock & Roll, would have been everything he hopes it could be if he’d made it 20 years ago. Maybe even earlier. S&D&R&R has several things going for it that make it passably enjoyable, including some funny dialogue, good performances and, of course, Leary’s trademark grumpy charm. But many viewers are right to expect something more and fresher from Leary.

This advertisement will close automatically in  second(s). You will see this ad no more than once a day. Skip ad