Gray To Roll Out Syncbak To All Stations

"Gray Television was one of the very first broadcasters to launch mobile DTV service,” says Gray President-COO Bob Prather. “Over the past few months, Syncbak has proven that can provide another critical route to reach our local viewers. We are therefore excited to be able to improve our local products by adding all [41] of our stations to the Syncbak platform.”
TVNewsCheck,

After testing the Syncbak streaming platform at four stations over the past several months, Gray Television said today that it is rolling out the technology to all 41 of its TV stations in the coming weeks.

The platform lets TV stations stream all or part of their signals so that they can be received on mobile devices. The technology restricts reception to the stations' over-the-air markets.

Story continues after the ad

“Gray Television was one of the very first broadcasters to launch mobile DTV service,” said Gray President-COO Bob Prather. “Over the past few months, Syncbak has proven that can provide another critical route to reach our local viewers. We are therefore excited to be able to improve our local products by adding all of our stations to the Syncbak platform.”

Kevin Latek, VP, law and development at Gray, said that the Gray stations will not be streaming their entire broadcast days, only those portions for which they have cleared the streaming rights -- news and other local programming and "a lot of syndicated programming." The stations, which are affiliated with all the major networks, do not have the rights to stream any network programming, he said.

However, Latek added, Gray intends to participate in the TV everywhere streaming services for mobile reception announced by ABC, NBC and Fox. Those would include network programming and be "complementary" to the Syncbak service, he said.

Gray is one of 40 broadcast groups now testing the Syncbak platform. The tests now involve more than 150 stations in 98 markets representing all major networks. Strategic investors in Syncbak include CBS, the NAB and CEA.

Brand Connections

Related Links

Tags

Comments (0) -

Classifieds

Marketshare Blog Playout Blog

Twitter

TVNewsCheck

Ratings

Overnights, adults 18-49 for July 25, 2014
  • 1.
    1.4/5
  • 2.
    1.2/5
  • 3.
    1.2/4
  • 4.
    1.0/3
  • 5.
    0.8/3
  • 6.
    0.1/0
Source: Nielsen
Reviews
Opinions
Features
  • Tom Conroy

    The title character of USA’s new dramedy Rush — a disgraced L.A. doctor who makes cash-only house calls for clients who have something to hide — both behaves and allows other people to behave in reprehensible ways, but we’re supposed to think of him as a lovable scamp. Since the creators clearly haven’t thought through the show’s ethics, viewers who just want to have a good time shouldn’t either. The attractive cast and glossy cinematography provide enough distraction.

  • Mark Dawidziak

    While FX's The Strain is pretty much a cauldron churning with familiar ingredients, the dark brew bubbling inside is served up with a great deal of panache. No there's nothing terribly profound or original here, but The Strain gets off to a robust start and moves at a lighting pace. It keeps thundering along, packed with fun performances and nifty visual treats (and tricks, for that matter).

  • Hank Stuever

    If you guide your hopes to a slightly lower orbit, CBS’s futuristic summer series Extant, starring Oscar-winner Halle Berry, isn't the space disaster one might have feared — especially if you supply your own oxygen in the form of harmless mockery. As with nearly every piece of sci-fi television programming that lands on my desk, Extant quickly runs up its credit cards when it comes to borrowing imagery and ideas from other classics.

  • David Wiegand

    HBO should consider adding an advisory to the start of each of the 10 episodes of The Leftovers. It might read something like, "Viewers who have had suicidal thoughts strongly cautioned." Or: "Drink plenty of coffee before you begin watching this. Keep the pot percolating." Or: "Hogwash alert." The show moves at a glacial pace with virtually no explanation of what is happening. It's confusing, slow-moving and often excruciating. With The Leftovers, we know very little and care less and less as the story slouches along.

  • Ed Bark

    Crooks and crimes are caught and solved fast and furiously on NBC’s Taxi Brooklyn. It’s the latest scripted summer newcomer on a network that’s already doing quite well. Although the premise is mega-preposterous, Taxi Brooklyn turns out to be better than expected escapist fare.

This advertisement will close automatically in  second(s). You will see this ad no more than once a day. Skip ad