Dma 24

WNCN Emphasizes Local In New Branding

The Media General NBC affiliate is switching from “NBC 17” TO “WNCN Raleigh – Durham – Fayetteville.” GM Doug Hamilton: "By choosing to identify ourselves with our call letters [rather than network], we simply believe we are making a local statement to our communities that our priority is to serve them first and foremost.”
By
TVNewsCheck,

Media General’s NBC affiliate WNCN Raleigh, N.C. (DMA 24) is changing its brand from “NBC-17” to  “WNCN Raleigh – Durham – Fayetteville.” The station transitioned from NBC17.com to WNCN.com earlier this year.

The station said its motivation to rebrand stems from a “strong desire to more aggressively serve its local communities and it is a statement about a vision of the future.”

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According to Director of Maketing Robby Thomas, “The channel number in our brand name (17) was obsolete. Our content is available on so many various channel numbers throughout our viewing area depending on your community and service provider. It was also completely irrelevant online and on our mobile apps. When our customers see our brand, we want them to see more than a peacock. We want them to see smarter local news. We’re an award-winning, forward-thinking news operation dedicated to serving this community with quality content across multiple platforms."

WNCN recently won the 2013 Edward R. Murrow Award for “Video Newscast” in Region 8, which includes Kentucky, North Carolina, South Carolina, Tennessee and West Virginia. The winning newscast featured a special investigation, Poison in the Water , that earned Media General’s D. Tennant Bryan Award for Investigative Journalism earlier this year. The report also triggered legislative action and a public education campaign by Governor Pat McCrory.
Brand Connections

The new brand comes with a new look. New motion graphics for the evening broadcasts of WNCN news at 6, 7 and 11 p.m. include glass textures, modern 3D effects and a new music package. Thomas provided creative direction for the project that combined the talents of freelance motion graphics artist Chris Nasso, Stephen Arnold Music and MGFX, Media General’s in-house graphics production agency.

WNCN remains a loyal NBC affiliate. “Our ties to NBC remain strong, dating back to NBC’s previous ownership of this station, said VP-GM Doug Hamilton. “We recently renewed our affiliate agreement with NBC because they continue to deliver programming our viewers value, like the upcoming 2014 Winter Olympics. By choosing to identify ourselves with our call letters, we simply believe we are making a local statement to our communities that our priority is to serve them first and foremost.”

The geographic tagline, “Raleigh – Durham – Fayetteville,” identifies the three largest metropolitan areas with WNCN’s DMA.

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Ratings

Overnights, adults 18-49 for September 28, 2016
  • 1.
    2.8/10
  • 2.
    1.9/7
  • 3.
    1.7/6
  • 4.
    1.4/5
  • 5.
    0.6/2
  • 6.
    0.4/1
Source: Nielsen

Reviews

  • Rob Owen

    Easily fall’s best broadcast network comedy pilot, NBC’s The Good Place offers a clever high-concept premise that’s complemented with intelligent, sometimes absurdist humor. Created by Michael Schur, co-creator of NBC’s Parks and Recreation, The Good Place is a highly serialized series that’s essentially set in heaven and stars Kristen Bell and Ted Danson. NBC made five episodes of The Good Place available for review, and the show not only holds up, but also it improves, deepening characters that initially feel one-note and frequently leaving viewers guessing with cliffhanger endings to many of the episodes. The combination of snappy dialogue and winning but flawed characters makes The Good Place a great bet for fans of smart TV comedy.

  • Maureen Ryan

    Pitch has swagger, for good reason. It gets the big things right; the Fox drama about the first female baseball player in the Major Leagues is one of the year’s most assured and exciting debuts. But part of what impresses about the pilot is also the way it confidently strings together so many small but telling details. Ginny (Kylie Bunbury) is the first woman to be called up from the minors to the big leagues, and no show since Friday Night Lights has done a better job of portraying the internal and external pressures that weigh heavily on young athletes asked to do much more than merely succeed on the field. Pitch will likely do a good job of getting viewers to root for it. The hope is that the show won’t be an impressive, short-lived curiosity, but rather a long-term phenomenon.

  • Kevin Fallon

    In a fall TV season that’s already making a splash for championing diverse, distinctive voices in an array of projects that they created, wrote, and starred in, Better Things on FX stands out. The show is created by, written by, and starsPamela Adlon. She plays Sam Fox, the single mother of three daughters modeled after her own reality-show-ready experience raising three girls in Los Angeles following a divorce. Sam is also, like Adlon, a working actress — on shows both raunchy, a la Californication, and animated for children, like her role on Recess. It’s a refreshingly blunt take on single motherhood without sacrificing the warmth of parental love, portraying the dance between selfishness and selflessness that’s at the heart of being a parent — especially one weathering the hormonal fireworks of a household of four women at different ages.

  • David Wiegand

    The fall TV season doesn’t count as much as it used to — we already know that. But no matter how many retreads the broadcast networks throw at viewers in the next few months, this fall will be memorable because of the premiere of Atlanta on Tuesday, Sept. 6, on FX. The half-hour comedy created by and starring Donald Glover (Community), simply and brilliantly recalibrates our expectations of what a TV comedy is and how black lives are portrayed on the medium.

  • Louisa Ada Seltzer

    The second reboot of the 1980s John Candy movie Uncle Buck, bumped by ABC from midseason, has the same tired jokes you'll find on any second-rate sitcom. Too bad, because Mike Epps is appealing and ABC would be wise to keep him around for future shows, but there’s just not enough to this show to suggest it will last past summer. It also airs against NBC’s America’s Got Talent, summer’s No. 1 program on broadcast, which may make it even harder to find an audience.

  • Neil Genzlinger

    Bryan Cranston brings his Tony Award-winning interpretation of President Lyndon B. Johnson to television in an adaptation of the Robert Schenkkan play All the Way, and it’s still quite a sight to behold, just as it was on Broadway in 2014. Nothing beats witnessing this kind of larger-than-life portrayal onstage, of course. But the television version, presented by HBO, offers plenty of rewards, allowing Cranston to work the close-ups and liberating him from the confines of a theater set. Cranston’s performance is a gem — in his hands, this accidental president comes across as an amazing bundle of contradictions, someone who seems at once too vulgar for the job and just right for it.

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