Sony Pictures TV To Launch Movies Diginet

The new GetTV diginet featuring classic films from the 3,500 titles in the Sony Pictures library will debut this fall. On board are Univision stations in 24 markets, covering 44% of U.S. TV households.
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Sony Pictures Television is jumping into the subchannel business with the digital network GetTV, which will launch this fall on Univision stations in 24 markets, including in 17 of the top 20 DMAs. It will be available in 44% of U.S. TV homes. Sony is actively selling GetTV to other station groups.

The diginet will air old movies from Sony’s library of some 3,500 films, including Lawrence of Arabia and The Bridge on the River Kwai.

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“The over-the-air market provided a significant growth opportunity for our channels business,” Andy Kaplan, president of worldwide networks at Sony Pictures Television, said in a statement. “We recognize the demand for premium content that appeals to audiences of all ages, which is exactly what GetTV will offer.”

Sony does not have plans to air original programs on GetTV, but Michael Kokernak, publisher of the Subchannel Report newsletter, thinks it may be setting the groundwork for that.

“What Sony’s announcement really means — forget about classic movies — is that networks like Me-TV, This TV, Antenna TV and GetTV are destined to have original content,” Kokernak says. “They’re all going to go original eventually. It’s just a matter of when.”

Sony is joining other Hollywood studios launching subchannels on over-the-air broadcasters’ secondary channels. MGM, for instance has This TV and, in partnership with Weigel Broadcasting, Me-TV. Both subchannels air mostly classic TV shows.

Brand Connections

ABC has Live Well Network, a lifestyle network airing mostly original content like cooking show My Family Recipe Rocks. NBC has Cozi TV, which airs classic TV shows such as Magnum P.I. but also original programs like reality show Being Mandela. Weigel is partnering with Fox on Movies!

GetTV will be Univision’s second venture into English-language subchannels. It has begun to launch African-American diginet Bounce TV in some of its markets.

“Univision has such strong ratings that there is a high, if not a definite possibility that all the GetTV channels will be on cable television,” Kokernak says.

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Ratings

Overnights, adults 18-49 for September 22, 2016
  • 1.
    4.0/14
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    1.7/6
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    1.3/5
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    0.9/3
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    0.6/2
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    0.3/1
Source: Nielsen

Reviews

  • Rob Owen

    Easily fall’s best broadcast network comedy pilot, NBC’s The Good Place offers a clever high-concept premise that’s complemented with intelligent, sometimes absurdist humor. Created by Michael Schur, co-creator of NBC’s Parks and Recreation, The Good Place is a highly serialized series that’s essentially set in heaven and stars Kristen Bell and Ted Danson. NBC made five episodes of The Good Place available for review, and the show not only holds up, but also it improves, deepening characters that initially feel one-note and frequently leaving viewers guessing with cliffhanger endings to many of the episodes. The combination of snappy dialogue and winning but flawed characters makes The Good Place a great bet for fans of smart TV comedy.

  • Maureen Ryan

    Pitch has swagger, for good reason. It gets the big things right; the Fox drama about the first female baseball player in the Major Leagues is one of the year’s most assured and exciting debuts. But part of what impresses about the pilot is also the way it confidently strings together so many small but telling details. Ginny (Kylie Bunbury) is the first woman to be called up from the minors to the big leagues, and no show since Friday Night Lights has done a better job of portraying the internal and external pressures that weigh heavily on young athletes asked to do much more than merely succeed on the field. Pitch will likely do a good job of getting viewers to root for it. The hope is that the show won’t be an impressive, short-lived curiosity, but rather a long-term phenomenon.

  • Kevin Fallon

    In a fall TV season that’s already making a splash for championing diverse, distinctive voices in an array of projects that they created, wrote, and starred in, Better Things on FX stands out. The show is created by, written by, and starsPamela Adlon. She plays Sam Fox, the single mother of three daughters modeled after her own reality-show-ready experience raising three girls in Los Angeles following a divorce. Sam is also, like Adlon, a working actress — on shows both raunchy, a la Californication, and animated for children, like her role on Recess. It’s a refreshingly blunt take on single motherhood without sacrificing the warmth of parental love, portraying the dance between selfishness and selflessness that’s at the heart of being a parent — especially one weathering the hormonal fireworks of a household of four women at different ages.

  • David Wiegand

    The fall TV season doesn’t count as much as it used to — we already know that. But no matter how many retreads the broadcast networks throw at viewers in the next few months, this fall will be memorable because of the premiere of Atlanta on Tuesday, Sept. 6, on FX. The half-hour comedy created by and starring Donald Glover (Community), simply and brilliantly recalibrates our expectations of what a TV comedy is and how black lives are portrayed on the medium.

  • Louisa Ada Seltzer

    The second reboot of the 1980s John Candy movie Uncle Buck, bumped by ABC from midseason, has the same tired jokes you'll find on any second-rate sitcom. Too bad, because Mike Epps is appealing and ABC would be wise to keep him around for future shows, but there’s just not enough to this show to suggest it will last past summer. It also airs against NBC’s America’s Got Talent, summer’s No. 1 program on broadcast, which may make it even harder to find an audience.

  • Neil Genzlinger

    Bryan Cranston brings his Tony Award-winning interpretation of President Lyndon B. Johnson to television in an adaptation of the Robert Schenkkan play All the Way, and it’s still quite a sight to behold, just as it was on Broadway in 2014. Nothing beats witnessing this kind of larger-than-life portrayal onstage, of course. But the television version, presented by HBO, offers plenty of rewards, allowing Cranston to work the close-ups and liberating him from the confines of a theater set. Cranston’s performance is a gem — in his hands, this accidental president comes across as an amazing bundle of contradictions, someone who seems at once too vulgar for the job and just right for it.

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