CW Names Barbra Robin SVP Integrated Marketing
Barbra Robin has been promoted to SVP, integrated marketing, The CW, effective immediately. The announcement was made by Rob Tuck, EVP, national sales, to whom she will continue to report. Robin will serve as the network’s primary liaison between The CW’s marketing and media sales departments on all integrated partnerships.
Robin joined The CW at the network’s launch in 2006 as VP, integrated marketing, overseeing the day-to-day management of integrated marketing partnerships. Most recently, Robin oversaw AT&T’s partnership with the network’s top-rated show, The Vampire Diaries, including a live social viewing experience for fans.
Previously, Robin was VP of divisional partnerships for Time Warner Global Media, where she was the principal contact with all Time Warner media divisions for cross-platform initiatives.
Prior to joining Time Warner Global Media, Robin worked at NBC Cable in affiliate sales where she was the director of sales and marketing for CNBC and MSNBC.