NBCU Makes Four Additions To Ad Sales

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TVNewsCheck,

NBCUniversal today announced several key additions to the company's ad sales organization.

Laura Molen is joining the company as EVP, cable advertising sales overseeing sales efforts for USA, Syfy, E!, G4, Chiller, Cloo and WWE. Peter Lazarus is joining NBCUniversal as the SVP of cable ad sales, responsible for USA, SyFy, Cloo, Chiller and WWE. Lou Koskovolis has been named SVP, sales and sales marketing for NBC Sports Groups' Golf Media, responsible for all sales and sponsorship efforts involving the group's golf properties; and Katie Larkin has joined the company as SVP, ad sales strategy.

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In making the announcement, Linda Yaccarino, President of Sales for NBCUniversal, said, "With a world-class portfolio of brands, it only makes sense to bring on some of the industry's best sales executives to join our NBCUniversal team. Laura, Peter, Lou and Katie are all leaders in their field. They're strategic, creative and analytical in their approach, and they know how to 'think big.' Their addition rounds out our senior leadership team and positions us perfectly to present our unified, industry-leading portfolio to the marketplace."

Molen, who will report directly to Yaccarino, joins the company from Univision Communications where she was EVP, network sales and marketing since 2011. Before that, Molen spent 16 years at Viacom where she held a number of senior sales roles including SVP, strategic partnerships for VH1 Brand Sales and SVP, general sales manager for Paramount Domestic Television.

Lazarus, who will report directly to Molen, joins the company from USA Today, where he has been the SVP, head of multimedia sales for the USA Today Sports Media Group since 2011. Before that, Lazarus was the EVP, network sales and partnership marketing for Univision Communications for three years, managing ad sales and marketing operations for the Univision, TeleFutura and Galavision Networks. Lazarus previously worked at NBCUniversal for nearly nine years as the SVP, sports and Olympics sales marketing, responsible for all sales and marketing operations for NBC Sports, USA Sports and the 2004 and 2006 Olympic Games.

Koskovolis, who will report to Seth Winter, EVP, NBC Sports Group Sales and Sales Marketing, will be responsible for all sales and sponsorship efforts for NBC Sports Group's Golf Media, which includes Golf Channel, Golf Channel on NBC and a portfolio of golf-related digital platforms and events. He will oversee on-air and digital sales, as well as develop sponsorship events and opportunities spanning the various platforms. Koskovolis joins the company from MLB where he was the SVP of corporate sales and marketing since 2011 responsible for all corporate sales and sponsorship efforts on behalf of MLB properties. Prior to that, he was the EVP, corporate alliances at Six Flags Entertainment where he created a national, regional and local sales organization, responsible for driving sponsorship revenue across all 19 Six Flags domestic and international theme parks.

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Larkin, who reports directly to Trish Frohman, EVP, ad sales strategy, is responsible for defining and developing TV and digital cross -platform sales strategy across the entire NBCUniversal portfolio. She joined the company from Turner Entertainment Networks (TBS, TNT, TRU) where she was SVP, ad sales research and strategy.

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Ratings

Overnights, adults 18-49 for September 22, 2016
  • 1.
    4.0/14
  • 2.
    1.7/6
  • 3.
    1.3/5
  • 4.
    0.9/3
  • 5.
    0.6/2
  • 6.
    0.3/1
Source: Nielsen

Reviews

  • Rob Owen

    Easily fall’s best broadcast network comedy pilot, NBC’s The Good Place offers a clever high-concept premise that’s complemented with intelligent, sometimes absurdist humor. Created by Michael Schur, co-creator of NBC’s Parks and Recreation, The Good Place is a highly serialized series that’s essentially set in heaven and stars Kristen Bell and Ted Danson. NBC made five episodes of The Good Place available for review, and the show not only holds up, but also it improves, deepening characters that initially feel one-note and frequently leaving viewers guessing with cliffhanger endings to many of the episodes. The combination of snappy dialogue and winning but flawed characters makes The Good Place a great bet for fans of smart TV comedy.

  • Maureen Ryan

    Pitch has swagger, for good reason. It gets the big things right; the Fox drama about the first female baseball player in the Major Leagues is one of the year’s most assured and exciting debuts. But part of what impresses about the pilot is also the way it confidently strings together so many small but telling details. Ginny (Kylie Bunbury) is the first woman to be called up from the minors to the big leagues, and no show since Friday Night Lights has done a better job of portraying the internal and external pressures that weigh heavily on young athletes asked to do much more than merely succeed on the field. Pitch will likely do a good job of getting viewers to root for it. The hope is that the show won’t be an impressive, short-lived curiosity, but rather a long-term phenomenon.

  • Kevin Fallon

    In a fall TV season that’s already making a splash for championing diverse, distinctive voices in an array of projects that they created, wrote, and starred in, Better Things on FX stands out. The show is created by, written by, and starsPamela Adlon. She plays Sam Fox, the single mother of three daughters modeled after her own reality-show-ready experience raising three girls in Los Angeles following a divorce. Sam is also, like Adlon, a working actress — on shows both raunchy, a la Californication, and animated for children, like her role on Recess. It’s a refreshingly blunt take on single motherhood without sacrificing the warmth of parental love, portraying the dance between selfishness and selflessness that’s at the heart of being a parent — especially one weathering the hormonal fireworks of a household of four women at different ages.

  • David Wiegand

    The fall TV season doesn’t count as much as it used to — we already know that. But no matter how many retreads the broadcast networks throw at viewers in the next few months, this fall will be memorable because of the premiere of Atlanta on Tuesday, Sept. 6, on FX. The half-hour comedy created by and starring Donald Glover (Community), simply and brilliantly recalibrates our expectations of what a TV comedy is and how black lives are portrayed on the medium.

  • Louisa Ada Seltzer

    The second reboot of the 1980s John Candy movie Uncle Buck, bumped by ABC from midseason, has the same tired jokes you'll find on any second-rate sitcom. Too bad, because Mike Epps is appealing and ABC would be wise to keep him around for future shows, but there’s just not enough to this show to suggest it will last past summer. It also airs against NBC’s America’s Got Talent, summer’s No. 1 program on broadcast, which may make it even harder to find an audience.

  • Neil Genzlinger

    Bryan Cranston brings his Tony Award-winning interpretation of President Lyndon B. Johnson to television in an adaptation of the Robert Schenkkan play All the Way, and it’s still quite a sight to behold, just as it was on Broadway in 2014. Nothing beats witnessing this kind of larger-than-life portrayal onstage, of course. But the television version, presented by HBO, offers plenty of rewards, allowing Cranston to work the close-ups and liberating him from the confines of a theater set. Cranston’s performance is a gem — in his hands, this accidental president comes across as an amazing bundle of contradictions, someone who seems at once too vulgar for the job and just right for it.

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