Five Second-Screen Plays For Super Sunday

From social media to interactive smartphone and tablet apps, second screen is expected to play a big role for the biggest game of the year — not just for viewers, but also for the content providers. Here’s a rundown of the top second-screen experiences to watch and enjoy.
TVNewsCheck,

Out of the 100-plus million people expected to watch Super Bowl XLVII, more than a third will follow the excitement of the game and the humor of the commercials on a second screen.

From social media to interactive smartphone and tablet apps, second screen is expected to play a big role for the biggest game of the year — not just for viewers, but also for the content providers.

Story continues after the ad

CBS, which is broadcasting this year’s Super Bowl, expects to make between $10 million and $12 million in second screen revenue alone, according to AdWeek. “Because it’s such appointment TV, because people build their lives around the television [broadcast], it’s the best opportunity to build in a second screen experience,” said Jason Kint, SVP and GM of CBSSports.com.

So, what can we expect come Super Sunday? Here’s a rundown of the top second-screen experiences to watch and enjoy.

1. CBSSports.com

CBS Sports hopes to give Super Bowl viewers all of the action from every possible angle. By logging on to CBSSports.com/nfl/superbowl, on a PC or a tablet, viewers will be able to choose from multiple camera angles to watch the game.

Brand Connections

Specifically, CBS is deploying what’s being called the “Fan Choice” camera, which will give the most compelling views of the game based on live voting from viewers and on the producer’s choice. One angle could be the “All-22,” which shows a full-field view from the 50-year line, for the fan who wants to study play formations.

If a viewer missed a play, the CBSSports.com dashboard acts like a DVR, allowing fans to pause, rewind and replay the biggest moments.

In addition to that live-viewing dashboard, viewers will be able to pull up their favorite commercials on-demand after they air on TV. Next to those ads will be social media boxes, allowing users to share their thoughts and comments about the new Budweiser or Coca-Cola ad.

And for the first time, CBS is offering a live stream of the halftime show featuring pop superstar Beyoncé.

2. Shazam

They’re calling it the first “Shazamable Super Bowl.”

The popular app, which started out as a way to identify the song title and artist of music heard on the radio, is taking its second-screen experience even further for this year’s Super Bowl.

By triggering the app during the game, Shazam will deliver live game stats, highlights and team information.

Its real potential comes when the game takes a break, however.

More than half of the commercials are going to be “Shazam-ified,” meaning viewers will see a little blue logo in the corner of the screen that prompts them to pull out their smartphone or tablet, click the Shazam app and unlock extra content.

Last year, Shazam partnered with Best Buy to take offer users a $50 gift card for consumers looking to buy and activate a new smartphone in 2012.

Some of the app’s partners this year include Pepsi Co., Disney and Anheuser-Busch.

3. Coca-Cola

The popular soft drink company is creating a game of its own for this year’s Super Bowl. Much like the “choose your own ending books” that are popular among grade school children, Coca-Cola is letting Super Bowl viewers decide the outcome of their commercial in real time.

The plot, though peculiar, is simple: A pack of Las Vegas showgirls, a band of cowboys and a gang of “badlanders” are chasing after an elusive bottle of Coca-Cola in the desert.

Following a ferocious race for the bottle of Coke, they see a sign that’s pointing left, reading “50 miles ahead.” Then the group viciously takes off again. Here’s the 30-second ad, which has been running online since Jan. 23 and will premier on TV at the Super Bowl:

How will it end? The viewers must vote for the showgirls, the cowboys or the badlanders at CokeChase.com.

During the game, viewers can visit that website and see real-time updates on who’s winning, and even interact with the fictitious characters via Facebook and Twitter. Once a winner is chosen, Coke will air one of the three commercials based on viewer votes.

Even if a viewer’s choice doesn’t win, Coke is trying to make everyone a winner: The first 50,000 people who participates  and signs up for MyCokeRewards — a customer loyalty program — will receive a coupon for a free bottle of Coca-Cola, Diet Coke or Coke Zero.

“We’re celebrating the liquid and reminding people that Coca-Cola is the ultimate refresher and engaging them in an unprecedented social experience,” says Stuart Kronauge, general manager of sparkling beverages for Coca-Cola North America.

4. Twitter and Facebook

The two behemoth social networks are hoping to break some records at this year’s Super Bowl.

For the 2012 event, Twitter broke two tweet-related records, the first being Madonna’s halftime performance, which generated 10,245 tweets per second. The Material Girl’s record, however, was crushed by the game itself. Following amazing plays down the stretch by the New York Giants, the number of Super Bowl-related tweets per second hit 12,233, according to PC Magazine.

Tags

Comments (0) -

Marketshare Blog Playout Blog

Twitter

TVNewsCheck

Ratings

Overnights, adults 18-49 for September 27, 2016
  • 1.
    3.0/11
  • 2.
    1.8/6
  • 3.
    1.2/4
  • 4.
    0.9/3
  • 5.
    0.6/2
  • 6.
    0.2/1
Source: Nielsen

Reviews

  • Rob Owen

    Easily fall’s best broadcast network comedy pilot, NBC’s The Good Place offers a clever high-concept premise that’s complemented with intelligent, sometimes absurdist humor. Created by Michael Schur, co-creator of NBC’s Parks and Recreation, The Good Place is a highly serialized series that’s essentially set in heaven and stars Kristen Bell and Ted Danson. NBC made five episodes of The Good Place available for review, and the show not only holds up, but also it improves, deepening characters that initially feel one-note and frequently leaving viewers guessing with cliffhanger endings to many of the episodes. The combination of snappy dialogue and winning but flawed characters makes The Good Place a great bet for fans of smart TV comedy.

  • Maureen Ryan

    Pitch has swagger, for good reason. It gets the big things right; the Fox drama about the first female baseball player in the Major Leagues is one of the year’s most assured and exciting debuts. But part of what impresses about the pilot is also the way it confidently strings together so many small but telling details. Ginny (Kylie Bunbury) is the first woman to be called up from the minors to the big leagues, and no show since Friday Night Lights has done a better job of portraying the internal and external pressures that weigh heavily on young athletes asked to do much more than merely succeed on the field. Pitch will likely do a good job of getting viewers to root for it. The hope is that the show won’t be an impressive, short-lived curiosity, but rather a long-term phenomenon.

  • Kevin Fallon

    In a fall TV season that’s already making a splash for championing diverse, distinctive voices in an array of projects that they created, wrote, and starred in, Better Things on FX stands out. The show is created by, written by, and starsPamela Adlon. She plays Sam Fox, the single mother of three daughters modeled after her own reality-show-ready experience raising three girls in Los Angeles following a divorce. Sam is also, like Adlon, a working actress — on shows both raunchy, a la Californication, and animated for children, like her role on Recess. It’s a refreshingly blunt take on single motherhood without sacrificing the warmth of parental love, portraying the dance between selfishness and selflessness that’s at the heart of being a parent — especially one weathering the hormonal fireworks of a household of four women at different ages.

  • David Wiegand

    The fall TV season doesn’t count as much as it used to — we already know that. But no matter how many retreads the broadcast networks throw at viewers in the next few months, this fall will be memorable because of the premiere of Atlanta on Tuesday, Sept. 6, on FX. The half-hour comedy created by and starring Donald Glover (Community), simply and brilliantly recalibrates our expectations of what a TV comedy is and how black lives are portrayed on the medium.

  • Louisa Ada Seltzer

    The second reboot of the 1980s John Candy movie Uncle Buck, bumped by ABC from midseason, has the same tired jokes you'll find on any second-rate sitcom. Too bad, because Mike Epps is appealing and ABC would be wise to keep him around for future shows, but there’s just not enough to this show to suggest it will last past summer. It also airs against NBC’s America’s Got Talent, summer’s No. 1 program on broadcast, which may make it even harder to find an audience.

  • Neil Genzlinger

    Bryan Cranston brings his Tony Award-winning interpretation of President Lyndon B. Johnson to television in an adaptation of the Robert Schenkkan play All the Way, and it’s still quite a sight to behold, just as it was on Broadway in 2014. Nothing beats witnessing this kind of larger-than-life portrayal onstage, of course. But the television version, presented by HBO, offers plenty of rewards, allowing Cranston to work the close-ups and liberating him from the confines of a theater set. Cranston’s performance is a gem — in his hands, this accidental president comes across as an amazing bundle of contradictions, someone who seems at once too vulgar for the job and just right for it.

This advertisement will close automatically in  second(s). You will see this ad no more than once a day. Skip ad