NFL Viewers Prefer Home Games On Stations

A TVB study of Nielsen data finds that in the 30 markets where a regular season game was simultaneously offered on both a local TV station and one of the cable nets, the average household broadcast rating exceeded the cable network rating by 74%.
By
TVNewsCheck,

TVB released an analysis of NFL home-team, regular season viewing that reveals that when viewers had the option of watching their home-team on the local television station or on the ESPN or NFLN cable networks, that NFL fans overwhelmingly favored their local TV station.

In the 30 markets where a regular season game was simultaneously offered on both a local TV station and one of the cable nets, the average household broadcast rating exceeded the cable network rating by 74% (based on a TVB analysis of Nielsen Media Research Household data from Sept. 10-Dec. 22, 2012).

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When cable networks ESPN and NFLN host a nationwide presentation of an NFL football game, they are required to provide a live feed of that game to each team’s respective local TV station partner. Local market simulcasts of home-team NFL games occurred 60 times during the 2012 regular season.  Local TV stations attracted as much as 4.5 times the game day household viewers compared with the cable networks that televised the game at the same time.

The top five markets where NFL household ratings on local TV stations exceeded simulcast games on the cable networks were:

  • Milwaukee/Packers (351% higher TV station ratings than cable)
  • Minneapolis/Vikings (+261%)
  • Cleveland/Browns (+212%)
  • New Orleans/Saints (+212%)
  • St. Louis/Rams (+211%).

The 2013 Super Bowl teams were also favored during the season, ranking 6th and 13th in the analysis: Baltimore/Ravens (+206%) and San Francisco 49ers (+84%).

Brand Connections

“What has more local appeal than watching your hometown NFL team on your hometown TV station?” said Steve Lanzano, president-CEO of TVB. “Local TV stations provide the community insights, flavor and fun that fans crave.  That’s why local TV stations can deliver four times the home-team NFL audiences than cable’s ESPN or NFLN networks.  When it comes to NFL football, local broadcast television provides a significant home team advantage to marketers seeking to optimize the reach of their brand promotion.”

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Ratings

Overnights, adults 18-49 for September 1, 2015
  • 1.
    1.9/7
  • 2.
    0.9/3
  • 3.
    0.8/3
  • 4.
    0.7/2
  • 5.
    0.4/1
  • 6.
    0.4/2
Source: Nielsen

Reviews

  • Mark Perigard

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  • Mike Hale

    Edward Burns’s new series, Public Morals on TNT, is set in Hell’s Kitchen in the 1960s and filmed in New York, at Silvercup Studios and at locations like the Russian Tea Room, the Park Lane Hotel and Barrow’s Pub in Greenwich Village. It doesn’t seem to take place anywhere in the real world, though. That wouldn’t be a bad thing if Burns had the imagination to pull it off, but the 10-episode Public Morals is a mess. Written by, directed by and starring Burns, it’s an even stronger argument than the second season of True Detective against the auteur impulse in television.

  • Mark Perigard

    Maybe Craig Robinson owes money to the head of NBC programming. Or maybe Craig Robinson is being blackmailed by NBC for some nefarious reason. There must be a rational explanation for why he’d agree to star in Mr. Robinson, a dreary show that has all the edge of a doughnut hole and comes slathered with an astonishing amount of sexual innuendo for a network sitcom.

  • Hank Stuever

    Whether its star intends it this way or not, TV Land’s The Jim Gaffigan Show will correctly be perceived as a sunnier answer to the cloudy-day tendencies of FX’s Louie. Gaffigan’s world is much less artful, more straight-on and also culled from his real life. Gaffigan has perfected his shtick, mixing deep sarcasm and negativity with a fine-line inoffensiveness. It works as a stage presence, but not so much as a TV character.

  • David Wiegand

    Denis Leary’s new FX sitcom, Sex & Drugs & Rock & Roll, would have been everything he hopes it could be if he’d made it 20 years ago. Maybe even earlier. S&D&R&R has several things going for it that make it passably enjoyable, including some funny dialogue, good performances and, of course, Leary’s trademark grumpy charm. But many viewers are right to expect something more and fresher from Leary.

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