CBS Renews Its Entire Daytime Lineup
CBS today renewed its entire daytime schedule for the 2013-14 season after posting audience growth across the daypart.
Returning next season are The Bold and the Beautiful, The Talk, The Price is Right and Let's Make a Deal. The Young and the Restless, the No. 1 daytime drama for more than 24 years, celebrating 40 years on the air on Tuesday, March 26, previously received a pickup as part of a multi-year deal.
"Over the past few years, we have successfully transitioned our daytime schedule to a balance of program genres with new creative energy, while maintaining our ratings leadership," said Nina Tassler, president, CBS Entertainment. "We are proud of CBS's history of quality and leadership in daytime, thrilled with our current success and we look forward to more great things ahead from the outstanding creative talent in place at each of the shows."
Angelica McDaniel, SVP, daytime, CBS Entertainment, added: "I am excited and energized by the pickup of our lineup for next season, which features a balanced mix of talk, game shows and drama," said. "We have been No. 1 for over two decades, and our goal is to challenge ourselves to make our successful schedule even stronger."