Rentrak Adds KERO Bakersfield, Calif.
Rentrak Corp. today announced a multi-year local TV ratings contract with Scripps Television for its ABC affiliate KERO Bakersfield, Calif. (DMA 126).
Scripps first signed with Rentrak in August of 2010 for it ABC affiliate WXYZ Detroit and then expanded the partnership in October of 2012 to include its ABC affiliates in Baltimore (WMAR); Cincinnati (WCPO); Cleveland (WEWS); and NBC affiliate in West Palm Beach, Fla. (WPTV).
"KERO-TV is excited to be working with Rentrak,” said KERO General Manager Steve Weinstein. “The ability to access demographic information on a daily basis (rather than just four times a year) is a significant advantage to us and our clients. KERO-TV is already using the information to impact our business in the Bakersfield DMA, and we look forward to more success in the future.”