ATSC Advances Enhanced TV, Alerts Work

The standards group announces the formation implementation teams for two emerging standards — ATSC 2.0, which will bring non-real-time programming to broadcast TV, and emergency alerts to the mobile DTV. Dave Siegler of Cox Media heads the ATSC 2.0 team; Jay Adrick of Harris, the alerts team.

The Advanced Television Systems Committee today announced the formation of new implementation teams for two new emerging standards — ATSC 2.0 and the Mobile Emergency Alert System (M-EAS).

"Today's announcement is a significant step in the move to expand the capabilities of ATSC broadcast TV," said ATSC President Mark Richer. "We want to keep the ATSC standard relevant and up-to-date for broadcasters and consumer device manufacturers.

Story continues after the ad

"The introduction of Implementation Teams for both ATSC 2.0 and M-EAS underscores our progress and will help drive next-generation technologies toward marketplace introduction."

Comprising representatives from companies developing enhancements to digital TV broadcast standards, the new teams will pursue a wide range of initiatives that may include market studies, prototype development, simulations, demonstrations, interoperability "plugfest" testing, field trials, compliance, certification, branding, marketing and promotion as well as further standards recommendations to ATSC.

The backwards-compatible ATSC 2.0 standard will be a bundle of new capabilities including Internet-related features, advanced video coding, conditional access and enhanced service guides for TV broadcasters.

ATSC 2.0 also will include the capabilities of the recently approved ATSC A/103 Non-Real-Time standard that allows broadcasters to deliver file-based content, including programs and clips to both fixed location and Mobile DTV receivers. Among other things, this new NRT standard will give broadcasters the capability to deliver content that a viewer may watch at their convenience.

Brand Connections

"The overarching goal of ATSC 2.0 is to create new value for viewers, consumer electronics manufacturers and broadcasters. To that end the ATSC 2.0 Implementation Team provides a venue for industry discussions of issues related to commercialization of the emerging ATSC 2.0 Standard. The 2.0 Implementation Team may address business and operational requirements for the successful roll-out of ATSC 2.0, which is nearing final standardization," Richer explained.

David Siegler of Cox Media will serve as chairman of the ATSC 2.0 Implementation Team. ATSC 2.0 is expected to become a Candidate Standard in the second quarter of 2013.

The move to standardize a Mobile Emergency Alert System responds directly to recent disasters that have crippled communications, according to the ATSC. When disaster strikes, public safety officials need an instantaneous way to reach millions of people at once, ATSC said.

Superstorm Sandy's aftermath in the Northeast demonstrated both the fragile limits of cell phone networks during times of emergency and the life-saving ability of TV broadcasting.

The Mobile EAS will permit a single broadcast to deliver reliable, rich-media alerts to mobile DTV-equipped devices anywhere, anytime.

The new alerting application developed for M-EAS utilizes existing standards for implementation.The U.S. broadcast standard for mobile DTV (ATSC A/153) uses Internet protocol (IP) at its core. The use of IP allows the new application to be flexible and extensible. Data delivery, non-real-time delivery, and electronic service guides are all included.

"The addition of M-EAS with its alerting capabilities and the accompanying rich-media emergency alerting information is widely considered a compelling application of mobile DTV," Richer said. "The ATSC M-EAS Implementation Team provides a venue for industry discussions of issues related to implementation of this exciting enhancement to the A/153 standard."

Jay Adrick of Harris Corp. will serve as chairman of the ATSC 2.0 Implementation Team. Adoption of the ATSC M-EAS standard is expected in the first quarter of 2013.


Comments (2) -

PrahkaLahssa Nickname posted over 4 years ago
The question come in how will this be updated on current TV's and STB's. America doesn't want to have to spend more money to upgrade, especially in a weak/bad/depressed economy. Also, Is it worth it, if people are going to cut cords? With this alone, how many people get internet alerts when watching shows on Netflix, Justin TV, Voodoo, etc. If these are the trend, let's think outside of the box... meaning that 4x3 and 16x9 one. I'm sure broadcasters are really awaiting to spend more money to upgrade to 2.0 and then to 3.0. This is coming too quickly. Therefore, things need to slow down in moving to new tech. It;s almost like Ubuntu Linux. After 2 years, your version is obsolete. That's why I am holding onto Windows. At least I can still use XP. Are we going to be allowed to still use ATSC 1.0, when 3.0 comes along? Better think ahead on this one.... and go slow, to get it right for everyone - Broadcasters and the public.
Andrew Dodson posted over 4 years ago
ATSC 2.0 is backwards compatible, meaning it'll be compatible with ATSC 1.0. ATSC 3.0, however, won't be backwards compatible.
Marketshare Blog Playout Blog




Overnights, adults 18-49 for September 25, 2016
  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
Source: Nielsen


  • Rob Owen

    Easily fall’s best broadcast network comedy pilot, NBC’s The Good Place offers a clever high-concept premise that’s complemented with intelligent, sometimes absurdist humor. Created by Michael Schur, co-creator of NBC’s Parks and Recreation, The Good Place is a highly serialized series that’s essentially set in heaven and stars Kristen Bell and Ted Danson. NBC made five episodes of The Good Place available for review, and the show not only holds up, but also it improves, deepening characters that initially feel one-note and frequently leaving viewers guessing with cliffhanger endings to many of the episodes. The combination of snappy dialogue and winning but flawed characters makes The Good Place a great bet for fans of smart TV comedy.

  • Maureen Ryan

    Pitch has swagger, for good reason. It gets the big things right; the Fox drama about the first female baseball player in the Major Leagues is one of the year’s most assured and exciting debuts. But part of what impresses about the pilot is also the way it confidently strings together so many small but telling details. Ginny (Kylie Bunbury) is the first woman to be called up from the minors to the big leagues, and no show since Friday Night Lights has done a better job of portraying the internal and external pressures that weigh heavily on young athletes asked to do much more than merely succeed on the field. Pitch will likely do a good job of getting viewers to root for it. The hope is that the show won’t be an impressive, short-lived curiosity, but rather a long-term phenomenon.

  • Kevin Fallon

    In a fall TV season that’s already making a splash for championing diverse, distinctive voices in an array of projects that they created, wrote, and starred in, Better Things on FX stands out. The show is created by, written by, and starsPamela Adlon. She plays Sam Fox, the single mother of three daughters modeled after her own reality-show-ready experience raising three girls in Los Angeles following a divorce. Sam is also, like Adlon, a working actress — on shows both raunchy, a la Californication, and animated for children, like her role on Recess. It’s a refreshingly blunt take on single motherhood without sacrificing the warmth of parental love, portraying the dance between selfishness and selflessness that’s at the heart of being a parent — especially one weathering the hormonal fireworks of a household of four women at different ages.

  • David Wiegand

    The fall TV season doesn’t count as much as it used to — we already know that. But no matter how many retreads the broadcast networks throw at viewers in the next few months, this fall will be memorable because of the premiere of Atlanta on Tuesday, Sept. 6, on FX. The half-hour comedy created by and starring Donald Glover (Community), simply and brilliantly recalibrates our expectations of what a TV comedy is and how black lives are portrayed on the medium.

  • Louisa Ada Seltzer

    The second reboot of the 1980s John Candy movie Uncle Buck, bumped by ABC from midseason, has the same tired jokes you'll find on any second-rate sitcom. Too bad, because Mike Epps is appealing and ABC would be wise to keep him around for future shows, but there’s just not enough to this show to suggest it will last past summer. It also airs against NBC’s America’s Got Talent, summer’s No. 1 program on broadcast, which may make it even harder to find an audience.

  • Neil Genzlinger

    Bryan Cranston brings his Tony Award-winning interpretation of President Lyndon B. Johnson to television in an adaptation of the Robert Schenkkan play All the Way, and it’s still quite a sight to behold, just as it was on Broadway in 2014. Nothing beats witnessing this kind of larger-than-life portrayal onstage, of course. But the television version, presented by HBO, offers plenty of rewards, allowing Cranston to work the close-ups and liberating him from the confines of a theater set. Cranston’s performance is a gem — in his hands, this accidental president comes across as an amazing bundle of contradictions, someone who seems at once too vulgar for the job and just right for it.

This advertisement will close automatically in  second(s). You will see this ad no more than once a day. Skip ad