Dmas 85 & 153

Rentrak Adds Three Quincy-Owned Stations

The ratings service adds Quincy's ABC affiliate WKOW Madison, Wis., and NBC-Fox duo of KTTC-KXLT Rochester/Austin, Minnesota-Mason City, Iowa.
By
TVNewsCheck,

Rentrak Corp. today announced a multi-year local TV ratings contract with Quincy Newspapers Inc. for three stations — WKOW (ABC)  Madison, Wis. (DMA 85),  and KTTC (NBC) and KXLT (Fox)  Rochester/Austin, Minnesota-Mason City, Iowa (DMA 153).

"We have used Rentrak in the past for various studies outside of the traditional four sweeps and we have been pleased with their process and approach,” said Chuck Roth, Qunicy’s director of business administration. “They have been easy to work with and prompt with providing the information. We felt the time was right to add their full service in two of our markets, and look forward to expanding our relationship with them."

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Rentrak's television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from more than 20 million TV sets and integrates satellite, telco and cable TV viewing data.

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Ratings

Overnights, adults 18-49 for February 26, 2015
  • 1.
    2.6/8
  • 2.
    2.2/7
  • 3.
    1.5/5
  • 4.
    1.1/3
  • 5.
    1.1/4
  • 6.
    0.2/1
Source: Nielsen

Reviews

  • Mark Perigard

    ABC’s Secrets and Lies is the second network TV series adapted from an Australian hit to focus on violence against a child in a month. NBC’s The Slap is self-explanatory and rich in character. With a title such as Secrets and Lies, ABC’s newest limited series is going for something a bit more salacious, but anyone hoping for a Desperate Housewives vibe (ABC’s last big Sunday hit) will be disappointed. This story unfolds as if it were told by someone overdosing on Ambien.

  • Rob Owen

    It's hard to imagine Fox's funny, entertaining and pretty original Last Man on Earth becoming a hit, but the same could have at one time been said about The Lego Movie and the screen version of 21 Jump Street, so you never can tell. Writers Chris Miller and Phil Lord had a hand in all three, and it's fair to say if you liked their movies, you'll probably dig this new TV comedy, too. Creatively, there's no question Last Man on Earth is a winner, a unique comedy in a sea of sitcoms viewers have seen before. But being original is also risky.

  • Tom Conroy

    CBS’s new crime dramedy Battle Creek is yet another detective series featuring two mismatched partners who are destined to achieve a grudging respect. Battle Creek might be able to survive on the strengths of its two charismatic lead actors, but the perfunctory mystery in the premiere suggests that the lack of creativity will do them in. That lack is all the more surprising because the writers of the episode are Vince Gilligan, the creator of Breaking Bad, and David Shore, the creator of House, both of which were innovative series.

  • David Hinckley

    When they  talk about the great folk music troubadours and carriers of the 20th century, too often they mention Woody Guthrie and A.P. Carter and the Lomaxes, then leave out Lead Belly. Huddie Ledbetter, grandson of slaves, is described in Smithsonian Channel's new documentary Legend of Lead Belly as a "human jukebox," an artist who listened to all the music around him, absorbed it and distilled it into an enormous body of his own work.

  • Brian Lowry

    With Two and a Half Men signing off, CBS will try to fill the void by shrinking the formula to two admittedly very familiar men, named Felix and Oscar. Matthew Perry completes his potentially dubious post-Friends hat trick — having starred in comedies for NBC and ABC as well — with this reboot of The Odd Couple, a beloved series that still derives some kick from Neil Simon’s blueprint, but also feels especially dated in this day and age, what with Felix as the nonsexual spouse, essentially, to Oscar’s slovenly husband. Good casting provides some hope, but this still feels oh-so-20th century.

  • Alessandra Stanley

    AMC's Better Call Saul revolves around Saul Goodman (Bob Odenkirk), the shady lawyer of Walter White, the hero of Breaking Bad, and is set roughly six years before the two men meet. It’s common to dread a spinoff; some succeed, but plenty disappoint. There is absolutely no need to worry about this prequel to the Breaking Bad canon. Better Call Saul traces in loving, if corrosive, detail how Jimmy McGill, a debt-ridden, ambulance-chasing loser, changed his name to Saul Goodman and became a drug-lord consigliere. Better Call Saul is better than good: It’s delightful — in a brutal, darkly comic way, of course.

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