Fox Unveils 'Fox Now' Interactive Apps Suite
Fox Broadcasting Co. today announced the launch of a full suite of TV apps across multiple digital platforms. Branded Fox Now, the apps are designed to provide Fox viewers with “enhanced interactive and social capabilities around their favorite Fox shows; to introduce in-app commerce opportunities for consumers, including American Express’ first-of-its-kind “T-commerce” (television commerce) program with New Girl;” and to serve as the foundation for the network’s longer-term plans to offer next-day full episodes of its shows to authenticated users whenever and however they wish to watch them.
“Fox has, by far, the most socially engaged audience of any broadcast network, so we’ve built these Fox Now apps with the goal of extending that experience,” said David Wertheimer, President of Digital for Fox Broadcasting Company. “Fox Now is a huge next step for us as we work toward providing Fox fans with the content and communities they love — wherever and whenever they want them — and creating new opportunities for our brand partners to reach our deeply engaged audience.”
Fox Now currently comprises two primary types of apps:
- Second-Screen Engagement Apps: Currently available on the iOS platform, and launching soon on the Android platform, the Fox Now engagement apps let viewers easily keep up with their favorite Fox shows and the conversations around them and, on most platforms, interact with the live broadcast via tablet devices. Using a “smart,” behaviorally-activated interface, Fox Now engagement apps connect with viewers’ Facebook accounts to create a personal feed based on viewers and their friends. Users can watch clips, share photos and videos and access exclusive content from their favorite shows. In addition, they can customize their app experience based on personal tastes and stay connected through localized on-air notifications and on-demand information.
Over the coming months, full-episode streaming will be added to the Fox Now second screen engagement apps for customers of participating cable and satellite providers.
- Video Streaming Apps: Currently live on the Windows 8 platform and Xbox for Xbox LIVE Gold members and to be launched later this year on the Samsung Smart TV platform, the Fox Now streaming apps let viewers watch next-day full episodes or clips of Fox shows on their game console or streaming TV box in partnership with participating cable and satellite providers. Through inventive user interfaces and intuitive navigation, viewers will also be able engage with their favorite shows via social networks, enjoy clips and other show-related short-form content.
Fox said that it, together with American Express, has created a way to “connect with, engage and bring value to consumers through the Fox Now app via iPad and on www.fox.com/shopping with a compelling “T-commerce” program, allowing consumers to shop in real-time” while watching Fox’s New Girl. Fans will be able to buy items seen on the show, exclusively through the Fox online store, which can be accessed directly through the Fox Now app. Items could include fashion, household items and much more. Each New Girl episode will feature at least one exclusive item that will be available for purchase.
To celebrate the launch of this program, American Express Cardmembers can receive an exclusive offer to receive a one-time $35 statement credit if they use an eligible American Express Card that has been synced with their Facebook account to make a purchase of an exclusive item seen on New Girl at www.fox.com/shopping on the Fox Now Apps.
“The American Express social commerce platform has given us a unique opportunity in the marketplace to bring our cardmembers opportunities for experiences and offers tailored to their interests,” said Lou Paskalis, VP of global media content development and mobile marketing at American Express. ”Now, with our groundbreaking partnership with Fox, we can extend that capability into pop culture in ways that will give audiences the opportunity to instantly buy items that they see in television programs that they love. Through Fox’s reach, we can bring our sync capability directly into the living room of millions of American households, giving us a new opportunity to connect buyers and sellers at the moment demand is created.”
Other Fox Now brand partners will include Mazda and T-Mobile. For more information about Fox Now and to view images of the apps, click here.