Fox Unveils 'Fox Now' Interactive Apps Suite

The apps, designed to offer viewers enhanced interactive and social capabilities around Fox shows, are launching on iOS, Android, Windows 8, Xbox, Samsung Smart TV and other digital platforms. They also include “T-commerce” capability and exclusive offers for American Express cardmembers with New Girl. Other brand partners will include Mazda and T-Mobile.
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Fox Broadcasting Co. today announced the launch of a full suite of TV apps across multiple digital platforms. Branded Fox Now, the apps are designed to provide Fox viewers with “enhanced interactive and social capabilities around their favorite Fox shows; to introduce in-app commerce opportunities for consumers, including American Express’ first-of-its-kind “T-commerce” (television commerce) program with New Girl;” and to serve as the foundation for the network’s longer-term plans to offer next-day full episodes of its shows to authenticated users whenever and however they wish to watch them.

“Fox has, by far, the most socially engaged audience of any broadcast network, so we’ve built these Fox Now apps with the goal of extending that experience,” said David Wertheimer, President of Digital for Fox Broadcasting Company. “Fox Now is a huge next step for us as we work toward providing Fox fans with the content and communities they love — wherever and whenever they want them — and creating new opportunities for our brand partners to reach our deeply engaged audience.”

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Fox Now currently comprises two primary types of apps:

  • Second-Screen Engagement Apps: Currently available on the iOS platform, and launching soon on the Android platform, the Fox Now engagement apps let viewers easily keep up with their favorite Fox shows and the conversations around them and, on most platforms, interact with the live broadcast via tablet devices. Using a “smart,” behaviorally-activated interface, Fox Now engagement apps connect with viewers’ Facebook accounts to create a personal feed based on viewers and their friends. Users can watch clips, share photos and videos and access exclusive content from their favorite shows. In addition, they can customize their app experience based on personal tastes and stay connected through localized on-air notifications and on-demand information.

    Over the coming months, full-episode streaming will be added to the Fox Now second screen engagement apps for customers of participating cable and satellite providers.
  • Video Streaming Apps: Currently live on the Windows 8 platform and Xbox for Xbox LIVE Gold members and to be launched later this year on the Samsung Smart TV platform, the Fox Now streaming apps let viewers watch next-day full episodes or clips of Fox shows on their game console or streaming TV box in partnership with participating cable and satellite providers. Through inventive user interfaces and intuitive navigation, viewers will also be able engage with their favorite shows via social networks, enjoy clips and other show-related short-form content. 

Fox said that it, together with American Express, has created a way to “connect with, engage and bring value to consumers through the Fox Now app via iPad and on www.fox.com/shopping with a compelling “T-commerce” program, allowing consumers to shop in real-time” while watching Fox’s New Girl. Fans will be able to buy items seen on the show, exclusively through the Fox online store, which can be accessed directly through the Fox Now app. Items could include fashion, household items and much more. Each New Girl episode will feature at least one exclusive item that will be available for purchase.

Brand Connections

To celebrate the launch of this program, American Express Cardmembers can receive an exclusive offer to receive a one-time $35 statement credit if they use an eligible American Express Card that has been synced with their Facebook account to make a purchase of an exclusive item seen on New Girl at www.fox.com/shopping on the Fox Now Apps.

“The American Express social commerce platform has given us a unique opportunity in the marketplace to bring our cardmembers opportunities for experiences and offers tailored to their interests,” said Lou Paskalis, VP of global media content development and mobile marketing at American Express. ”Now, with our groundbreaking partnership with Fox, we can extend that capability into pop culture in ways that will give audiences the opportunity to instantly buy items that they see in television programs that they love. Through Fox’s reach, we can bring our sync capability directly into the living room of millions of American households, giving us a new opportunity to connect buyers and sellers at the moment demand is created.”

Other Fox Now brand partners will include Mazda and T-Mobile. For more information about Fox Now and to view images of the apps, click here.

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Ratings

Overnights, adults 18-49 for September 22, 2016
  • 1.
    4.0/14
  • 2.
    1.7/6
  • 3.
    1.3/5
  • 4.
    0.9/3
  • 5.
    0.6/2
  • 6.
    0.3/1
Source: Nielsen

Reviews

  • Rob Owen

    Easily fall’s best broadcast network comedy pilot, NBC’s The Good Place offers a clever high-concept premise that’s complemented with intelligent, sometimes absurdist humor. Created by Michael Schur, co-creator of NBC’s Parks and Recreation, The Good Place is a highly serialized series that’s essentially set in heaven and stars Kristen Bell and Ted Danson. NBC made five episodes of The Good Place available for review, and the show not only holds up, but also it improves, deepening characters that initially feel one-note and frequently leaving viewers guessing with cliffhanger endings to many of the episodes. The combination of snappy dialogue and winning but flawed characters makes The Good Place a great bet for fans of smart TV comedy.

  • Maureen Ryan

    Pitch has swagger, for good reason. It gets the big things right; the Fox drama about the first female baseball player in the Major Leagues is one of the year’s most assured and exciting debuts. But part of what impresses about the pilot is also the way it confidently strings together so many small but telling details. Ginny (Kylie Bunbury) is the first woman to be called up from the minors to the big leagues, and no show since Friday Night Lights has done a better job of portraying the internal and external pressures that weigh heavily on young athletes asked to do much more than merely succeed on the field. Pitch will likely do a good job of getting viewers to root for it. The hope is that the show won’t be an impressive, short-lived curiosity, but rather a long-term phenomenon.

  • Kevin Fallon

    In a fall TV season that’s already making a splash for championing diverse, distinctive voices in an array of projects that they created, wrote, and starred in, Better Things on FX stands out. The show is created by, written by, and starsPamela Adlon. She plays Sam Fox, the single mother of three daughters modeled after her own reality-show-ready experience raising three girls in Los Angeles following a divorce. Sam is also, like Adlon, a working actress — on shows both raunchy, a la Californication, and animated for children, like her role on Recess. It’s a refreshingly blunt take on single motherhood without sacrificing the warmth of parental love, portraying the dance between selfishness and selflessness that’s at the heart of being a parent — especially one weathering the hormonal fireworks of a household of four women at different ages.

  • David Wiegand

    The fall TV season doesn’t count as much as it used to — we already know that. But no matter how many retreads the broadcast networks throw at viewers in the next few months, this fall will be memorable because of the premiere of Atlanta on Tuesday, Sept. 6, on FX. The half-hour comedy created by and starring Donald Glover (Community), simply and brilliantly recalibrates our expectations of what a TV comedy is and how black lives are portrayed on the medium.

  • Louisa Ada Seltzer

    The second reboot of the 1980s John Candy movie Uncle Buck, bumped by ABC from midseason, has the same tired jokes you'll find on any second-rate sitcom. Too bad, because Mike Epps is appealing and ABC would be wise to keep him around for future shows, but there’s just not enough to this show to suggest it will last past summer. It also airs against NBC’s America’s Got Talent, summer’s No. 1 program on broadcast, which may make it even harder to find an audience.

  • Neil Genzlinger

    Bryan Cranston brings his Tony Award-winning interpretation of President Lyndon B. Johnson to television in an adaptation of the Robert Schenkkan play All the Way, and it’s still quite a sight to behold, just as it was on Broadway in 2014. Nothing beats witnessing this kind of larger-than-life portrayal onstage, of course. But the television version, presented by HBO, offers plenty of rewards, allowing Cranston to work the close-ups and liberating him from the confines of a theater set. Cranston’s performance is a gem — in his hands, this accidental president comes across as an amazing bundle of contradictions, someone who seems at once too vulgar for the job and just right for it.

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