It's Official: NBC Stations Getting Cozi

The new multicast channel featuring a mix of classic TV shows, movies and original programming will debut on the 10 NBC Owned Television Stations early next year and the group is looking for affiliates in other markets.
TVNewsCheck,

NBC Owned Television Stations confirmed today that it is launching early next year a multicast channel mixing classic TV with hit movies and original national and local programming.

Chicago TV blogger Robert Feder had the scoop on Cozi TV last week.

Story continues after the ad

The 24/7 channel will be carried on the 10 NBC O&Os and the group is actively seeking affiliates in other markets.

Cozi TV is actually a relaunch of the Nonstop Network, a multicast channel with national original programming and a smattering of original local programming. The Nonstop Network, in turn, was a roll up of local Nonstop channels that several NBC stations had launched.

Cozi TV retains some of the DNA of the original Nonstop concept. Stations may preempt the national programming to run news, sports and other programming of local interest, says Meredith McGinn, VP of multi-station local programming for NBC Owned Television Stations, who will lead the new network. "This is a local station. We want broadcasters to embrace this channel as their own and to localize it."

Nonstop was a "great testing ground," McGinn says. "We proved that compelling shows like Talk Stoop can work and resonate in the market and in sales. We are proud to keep in on the schedule."

Brand Connections

Cozi TV is entering a multicast market that is already crowded with channels that rely to one extent or another on classic TV shows or movies.

"Imitation is the sincerest form of television," says Neal Sabin of Weigel Broadcasting, which owns Me-TV and distributes MGM's ThisTV. Me-TV schedules classic TV. ThisTV is mostly movies.

"We set out to make Me-TV the definitive destination for classic TV. Maybe there is a niche in the marketplace for a channel with some classic TV, some first-run programming and some movies," Sabin says.

According to Sabin, Me-TV and ThisTV reach more than 80% of TV homes. From carriage on the NBC stations, Cozi TV starts with a reach of nearly 27%.

Cozi TV is different than the other channels, McGinn says. "We are combining genres. They seem to be segmented.... And we have been willing to invest in some fantastic series that they haven't been."

NBC is offering other broadcasters five minutes of barter time each hour to carry the network, McGinn says.

McGinn is also promising to heavily promote the channel. "We are focusing on creating a great experience for the audience," she says. "We are going to be producing vignettes and interstitials in addition to regular promos to make sure the audience is engaged in the content and is just having fun every time they come to the channel."

The Cozi TV's classic TV shows will come from the libraries of NBCUniversal and other top syndicators, McGinn says. The press release included these titles: Magnum, P.I., The Bionic Woman, Highway to Heaven, Lone Ranger and The Six Million Dollar Man.

Cozi TV will also air a wide range of movies, showcasing iconic actors spanning generations, including legends Rock Hudson and Doris Day as well as contemporary actors like George Clooney and Drew Barrymore.

“We’re excited to make a significant investment in well-known premium movie titles and TV shows — many of which haven’t been seen in years — as well as high quality original programming to create Cozi TV,” said Valari Staab, president of NBC Owned Television Stations in a statement.

“This new network will provide local stations an opportunity to give their viewers rare access to some of the greatest hits of all time with minimal distraction from their main focus of delivering local news and information.”

Tags

Comments (2) -

RBM8 Nickname posted over 3 years ago
It would be great if NBC offers stations the Cozi TV feed without a network logo in the corner of the screen, and if affiliates pass along this feed to viewers without adding a local channel ID bug during the programs. Have a quick eight or twelve second legal local station ID at the top and bottom of the hour, and then fade it off. Tribune does this with Antenna TV in some markets, and it's a pleasure to watch the shows/movies without an annoying constant on-screen logo.
KaiSen Nickname posted over 3 years ago
Yet another digital network we're probably not getting in my part of the world. Then again, WAVY might be inclined to move Bounce over to WVBT to make room for it, who knows? I still want ME-TV around here too. Until then, still happy with Antenna TV. What a great channel, and it's good to see Cozi TV using library programming. Just hoping Cozi won't take away Dragnet, Adam-12, Jack Benny, and Alfred Hitchcock from Antenna TV.

Classifieds

Marketshare Blog Playout Blog

Twitter

TVNewsCheck

Ratings

Overnights, adults 18-49 for July 5, 2015
  • 1.
    5.3/18
  • 2.
    1.0/3
  • 3.
    0.9/3
  • 4.
    0.8/3
  • 5.
    0.5/2
  • 6.
    0.3/1
Source: Nielsen

Reviews

  • Rob Owen

    CBS’s Zoo will fit nicely in the pantheon of TV’s most ridiculous TV series’ premises (think: Manimal, My Mother the Car, Homeboys From Outer Space, The Secret Diary of Desmond Pfeiffer). Zoo may not be as awful as most of these programs, but it’s also not good. Viewers may cheer on the animals once they see the silliness humans have wrought by making the inane Zoo.

  • Jeff Jensen

    USA's Mr. Robot is a worldview-challenging psychological thriller that’s steeped in new-century punk politics, nervy with digital-age anxiety, and made with slick, smart panache. Rami Malek is riveting as lead character Elliot. He finds the vulnerable humanity in his prickly character without sentimentalizing him. Mr. Robot echoes Fight Club in its interest in how we live within ourselves—and live with ourselves—as people of conscience, and negotiate our relationship to society’s flawed, corrupt operating systems.

  • Alessandra Stanley

    In The Right Stuff, Tom Wolfe writes that the first astronauts’ wives were presented as “seven flawless cameo-faced dolls sitting in the family room with their pageboy bobs in place, ready to offer any and all aid to the brave lads.” That was the image that NASA created, and that’s what ABC's The Astronaut Wives Club seeks to debunk. This show applies the Mad Men formula to the women who stood behind the heroes of the conquest of space. It’s an amused but gauzy look back at a prefeminist era when women deferred to their husbands, wore gloves to church and took one another potluck dishes like Tater Tot Surprise and Jell-O salad.

  • David Hinckley

    Complications shows USA is figuring out how to go dark. After years of successful, high-quality dramas with a light, breezy touch, the network has decided to cast its lot with the more somber and complex dramas popularized by rivals like AMC. Complications plunges deep into a shadowy world where laughs are as scarce as cuddly gangbangers. It's a complex story sorted out cleanly, with flawed and compelling characters.

  • Brian Lowry

    Proof explores the mother of all mysteries — what happens after we die? — in the most uninspired and banal of ways. Filled with cliches, the TNT series benefits from the casting of Jennifer Beals in the central role, but handcuffs her with a drab character and dead-end (pardon the pun) concept, which, as executed, demonstrates what would happen if a medical procedural and The X-Files had a baby. In theory, there’s an interesting and provocative show here; it’s just not the one that’s been made.

This advertisement will close automatically in  second(s). You will see this ad no more than once a day. Skip ad