It's Official: NBC Stations Getting Cozi

The new multicast channel featuring a mix of classic TV shows, movies and original programming will debut on the 10 NBC Owned Television Stations early next year and the group is looking for affiliates in other markets.
TVNewsCheck,

NBC Owned Television Stations confirmed today that it is launching early next year a multicast channel mixing classic TV with hit movies and original national and local programming.

Chicago TV blogger Robert Feder had the scoop on Cozi TV last week.

Story continues after the ad

The 24/7 channel will be carried on the 10 NBC O&Os and the group is actively seeking affiliates in other markets.

Cozi TV is actually a relaunch of the Nonstop Network, a multicast channel with national original programming and a smattering of original local programming. The Nonstop Network, in turn, was a roll up of local Nonstop channels that several NBC stations had launched.

Cozi TV retains some of the DNA of the original Nonstop concept. Stations may preempt the national programming to run news, sports and other programming of local interest, says Meredith McGinn, VP of multi-station local programming for NBC Owned Television Stations, who will lead the new network. "This is a local station. We want broadcasters to embrace this channel as their own and to localize it."

Nonstop was a "great testing ground," McGinn says. "We proved that compelling shows like Talk Stoop can work and resonate in the market and in sales. We are proud to keep in on the schedule."

Brand Connections

Cozi TV is entering a multicast market that is already crowded with channels that rely to one extent or another on classic TV shows or movies.

"Imitation is the sincerest form of television," says Neal Sabin of Weigel Broadcasting, which owns Me-TV and distributes MGM's ThisTV. Me-TV schedules classic TV. ThisTV is mostly movies.

"We set out to make Me-TV the definitive destination for classic TV. Maybe there is a niche in the marketplace for a channel with some classic TV, some first-run programming and some movies," Sabin says.

According to Sabin, Me-TV and ThisTV reach more than 80% of TV homes. From carriage on the NBC stations, Cozi TV starts with a reach of nearly 27%.

Cozi TV is different than the other channels, McGinn says. "We are combining genres. They seem to be segmented.... And we have been willing to invest in some fantastic series that they haven't been."

NBC is offering other broadcasters five minutes of barter time each hour to carry the network, McGinn says.

McGinn is also promising to heavily promote the channel. "We are focusing on creating a great experience for the audience," she says. "We are going to be producing vignettes and interstitials in addition to regular promos to make sure the audience is engaged in the content and is just having fun every time they come to the channel."

The Cozi TV's classic TV shows will come from the libraries of NBCUniversal and other top syndicators, McGinn says. The press release included these titles: Magnum, P.I., The Bionic Woman, Highway to Heaven, Lone Ranger and The Six Million Dollar Man.

Cozi TV will also air a wide range of movies, showcasing iconic actors spanning generations, including legends Rock Hudson and Doris Day as well as contemporary actors like George Clooney and Drew Barrymore.

“We’re excited to make a significant investment in well-known premium movie titles and TV shows — many of which haven’t been seen in years — as well as high quality original programming to create Cozi TV,” said Valari Staab, president of NBC Owned Television Stations in a statement.

“This new network will provide local stations an opportunity to give their viewers rare access to some of the greatest hits of all time with minimal distraction from their main focus of delivering local news and information.”

Tags

Comments (2) -

RBM8 Nickname posted over 2 years ago
It would be great if NBC offers stations the Cozi TV feed without a network logo in the corner of the screen, and if affiliates pass along this feed to viewers without adding a local channel ID bug during the programs. Have a quick eight or twelve second legal local station ID at the top and bottom of the hour, and then fade it off. Tribune does this with Antenna TV in some markets, and it's a pleasure to watch the shows/movies without an annoying constant on-screen logo.
KaiSen Nickname posted over 2 years ago
Yet another digital network we're probably not getting in my part of the world. Then again, WAVY might be inclined to move Bounce over to WVBT to make room for it, who knows? I still want ME-TV around here too. Until then, still happy with Antenna TV. What a great channel, and it's good to see Cozi TV using library programming. Just hoping Cozi won't take away Dragnet, Adam-12, Jack Benny, and Alfred Hitchcock from Antenna TV.
Marketshare Blog Playout Blog

Twitter

TVNewsCheck

Ratings

Overnights, adults 18-49 for December 18, 2014
  • 1.
    1.8/6
  • 2.
    1.0/3
  • 3.
    0.9/3
  • 4.
    0.8/3
  • 5.
    0.7/2
  • 6.
    0.6/2
Source: Nielsen
Reviews
Opinions
Features
  • Brian Lowry

    Big, ambitious and more than a little weird, Syfy’s Ascension is being billed as a three-night limited-event series, which is misleading at best. That’s in part because this strange project ultimately feels more like a teaser for the hoped-for series to come, as its intriguing premise carries through the first two chapters before beginning to unravel in the third. Those who board the flight will likely be curious enough to want to see the trip through to its conclusion, but while there are strands of Battlestar Galactica in the project’s DNA, the idea never ascends to that level.

  • Tom Conroy

    Parents should be happy when a basic-cable channel presents a kid-friendly action series that doesn’t pump up the violence. TNT’s new series The Librarians matches that description. Unfortunately, the series doesn’t pump up the plots, the dialogue, the humor or the acting either. Although watching the show is painless, it’s likely to leave viewers of all ages feeling a little deflated. Although the lack of violence is a virtue, most of the people involved in it could probably benefit from the motivation one gets from a swift kick in the pants.

  • Lynn Elber

    The Bravo channel is delivering an early holiday gift to viewers that should be opened immediately. Girlfriends' Guide to Divorce is a sharply observed series about divorce, yes, but love and friendship and family as well. Its premiere episode is funny and moving, sexy and sad, and very adult. But it's nuance rather than crassness that rules, although the characters' glossy affluence has the potential to rankle. Girlfriends' also marks the auspicious bow of Marti Noxon as a solo series creator, following writing and producing stints on a range of hits including Buffy the Vampire Slayer, Grey's Anatomy and another groundbreaker, Mad Men.

  • Susan King

    Bing Crosby is probably best known these days for the rendition of the Oscar-winning Irving Berlin tune White Christmas that he introduced in the 1942 film Holiday Inn and for his 1977 duet of Little Drummer Boy and Peace on Earth with David Bowie that's become a perennial. But a new PBS American Masters documentary, Bing Crosby Rediscovered, illuminates just what a force he was in radio, film, television and music for generations of audiences.

  • Hank Stuever

    State of Affairs, NBC's nicely polished but plenty bananas CIA drama, wants its lead character, a White House briefer played by Katherine Heigl, to be the perfect offspring of Scandal’s Olivia Pope and Homeland’s Carrie Mathison, with paternal genetic material supplied by an anonymous donor (24’s Jack Bauer). It wants the frantic-manic adrenaline rush of Homeland mixed with just a hint of the wink-wink confidence that comes with Scandal. This new show is a deadly serious enterprise that believes it’s about national security but is, in fact, about a broadcast network wanting to do everything the premium cable channels get to do, minus the nudity.

This advertisement will close automatically in  second(s). You will see this ad no more than once a day. Skip ad