It's Official: NBC Stations Getting Cozi

The new multicast channel featuring a mix of classic TV shows, movies and original programming will debut on the 10 NBC Owned Television Stations early next year and the group is looking for affiliates in other markets.
TVNewsCheck,

NBC Owned Television Stations confirmed today that it is launching early next year a multicast channel mixing classic TV with hit movies and original national and local programming.

Chicago TV blogger Robert Feder had the scoop on Cozi TV last week.

Story continues after the ad

The 24/7 channel will be carried on the 10 NBC O&Os and the group is actively seeking affiliates in other markets.

Cozi TV is actually a relaunch of the Nonstop Network, a multicast channel with national original programming and a smattering of original local programming. The Nonstop Network, in turn, was a roll up of local Nonstop channels that several NBC stations had launched.

Cozi TV retains some of the DNA of the original Nonstop concept. Stations may preempt the national programming to run news, sports and other programming of local interest, says Meredith McGinn, VP of multi-station local programming for NBC Owned Television Stations, who will lead the new network. "This is a local station. We want broadcasters to embrace this channel as their own and to localize it."

Nonstop was a "great testing ground," McGinn says. "We proved that compelling shows like Talk Stoop can work and resonate in the market and in sales. We are proud to keep in on the schedule."

Brand Connections

Cozi TV is entering a multicast market that is already crowded with channels that rely to one extent or another on classic TV shows or movies.

"Imitation is the sincerest form of television," says Neal Sabin of Weigel Broadcasting, which owns Me-TV and distributes MGM's ThisTV. Me-TV schedules classic TV. ThisTV is mostly movies.

"We set out to make Me-TV the definitive destination for classic TV. Maybe there is a niche in the marketplace for a channel with some classic TV, some first-run programming and some movies," Sabin says.

According to Sabin, Me-TV and ThisTV reach more than 80% of TV homes. From carriage on the NBC stations, Cozi TV starts with a reach of nearly 27%.

Cozi TV is different than the other channels, McGinn says. "We are combining genres. They seem to be segmented.... And we have been willing to invest in some fantastic series that they haven't been."

NBC is offering other broadcasters five minutes of barter time each hour to carry the network, McGinn says.

McGinn is also promising to heavily promote the channel. "We are focusing on creating a great experience for the audience," she says. "We are going to be producing vignettes and interstitials in addition to regular promos to make sure the audience is engaged in the content and is just having fun every time they come to the channel."

The Cozi TV's classic TV shows will come from the libraries of NBCUniversal and other top syndicators, McGinn says. The press release included these titles: Magnum, P.I., The Bionic Woman, Highway to Heaven, Lone Ranger and The Six Million Dollar Man.

Cozi TV will also air a wide range of movies, showcasing iconic actors spanning generations, including legends Rock Hudson and Doris Day as well as contemporary actors like George Clooney and Drew Barrymore.

“We’re excited to make a significant investment in well-known premium movie titles and TV shows — many of which haven’t been seen in years — as well as high quality original programming to create Cozi TV,” said Valari Staab, president of NBC Owned Television Stations in a statement.

“This new network will provide local stations an opportunity to give their viewers rare access to some of the greatest hits of all time with minimal distraction from their main focus of delivering local news and information.”

Tags

Comments (2) -

RBM8 Nickname posted over 2 years ago
It would be great if NBC offers stations the Cozi TV feed without a network logo in the corner of the screen, and if affiliates pass along this feed to viewers without adding a local channel ID bug during the programs. Have a quick eight or twelve second legal local station ID at the top and bottom of the hour, and then fade it off. Tribune does this with Antenna TV in some markets, and it's a pleasure to watch the shows/movies without an annoying constant on-screen logo.
KaiSen Nickname posted over 2 years ago
Yet another digital network we're probably not getting in my part of the world. Then again, WAVY might be inclined to move Bounce over to WVBT to make room for it, who knows? I still want ME-TV around here too. Until then, still happy with Antenna TV. What a great channel, and it's good to see Cozi TV using library programming. Just hoping Cozi won't take away Dragnet, Adam-12, Jack Benny, and Alfred Hitchcock from Antenna TV.

Classifieds

Marketshare Blog Playout Blog

Twitter

TVNewsCheck

Ratings

Overnights, adults 18-49 for November 20, 2014
  • 1.
    2.9/9
  • 2.
    2.1/6
  • 3.
    2.0/6
  • 4.
    1.3/4
  • 5.
    1.0/3
  • 6.
    0.6/2
Source: Nielsen
Reviews
Opinions
Features
  • Hank Stuever

    State of Affairs, NBC's nicely polished but plenty bananas CIA drama, wants its lead character, a White House briefer played by Katherine Heigl, to be the perfect offspring of Scandal’s Olivia Pope and Homeland’s Carrie Mathison, with paternal genetic material supplied by an anonymous donor (24’s Jack Bauer). It wants the frantic-manic adrenaline rush of Homeland mixed with just a hint of the wink-wink confidence that comes with Scandal. This new show is a deadly serious enterprise that believes it’s about national security but is, in fact, about a broadcast network wanting to do everything the premium cable channels get to do, minus the nudity.

  • Rob Owen

    Near the end of the pilot for CBS sitcom The McCarthys — after Ronny (Tyler Ritter) has been feted with a gay bar-themed party by his smothering mother (Laurie Metcalf) — Ronny observes that his family is "sweet, awkward and at times offensive." The same can be said of this sitcom. When the show is focused on Ritter and Metcalf, The McCarthys rises above the usual sitcom slop that it feels like whenever the other characters get screen time.

  • Joanne Ostrow

    Put your hands together for the Hardest Working Man in Show Business, the guy who earned it long before Mick Jagger vied for the title, and welcome a new documentary on James Brown on HBO. Mr. Dynamite: The Rise of James Brown leaves the artist's decline to another day. The film glosses over the turbulent aspects of Brown's personal life (domestic abuse charges and an arrest record are mentioned in passing), and it isn't comprehensive (there's nothing about his four wives, six children, drug addiction or his death in 2006). But the tuneful feature-length film is packed with great vintage clips. Brown's rise was a complicated one. In the end, the music speaks for itself.

  • Brian Lowry

    Despite a few problematic aspects with the premise, Jane the Virgin contains a secret ingredient that is in short supply, perhaps especially on many of the CW's recent soaps: Charm. Much of that comes from Gina Rodriguez in a star-making turn as the title character, who through a series of unexpected mix-ups — one a real doozy — finds her life beginning to resemble the telenovelas she watches with her doting grandmother, who has cajoled her to remain chaste. There's a lot going on in the pilot, almost all of it fun and frothy, bringing genuine effervescence to CW's soap bubbles.

  • Rob Owen

    A winning star turn can make a big difference in a comedy. It certainly does in ABC’s Cristela, a fairly standard family sitcom that rises above its pedestrian premise thanks to star Cristela Alonzo, a comedian who makes a favorable impression in this series about an Hispanic Texas family. The show leans into humor that’s about life in a Latino family and life for a Hispanic woman in a predominantly Caucasian workplace. What makes the latter go down easily are Cristela’s reactions to her law firm boss’s offensive jabs.

This advertisement will close automatically in  second(s). You will see this ad no more than once a day. Skip ad