It's Official: NBC Stations Getting Cozi

The new multicast channel featuring a mix of classic TV shows, movies and original programming will debut on the 10 NBC Owned Television Stations early next year and the group is looking for affiliates in other markets.
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NBC Owned Television Stations confirmed today that it is launching early next year a multicast channel mixing classic TV with hit movies and original national and local programming.

Chicago TV blogger Robert Feder had the scoop on Cozi TV last week.

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The 24/7 channel will be carried on the 10 NBC O&Os and the group is actively seeking affiliates in other markets.

Cozi TV is actually a relaunch of the Nonstop Network, a multicast channel with national original programming and a smattering of original local programming. The Nonstop Network, in turn, was a roll up of local Nonstop channels that several NBC stations had launched.

Cozi TV retains some of the DNA of the original Nonstop concept. Stations may preempt the national programming to run news, sports and other programming of local interest, says Meredith McGinn, VP of multi-station local programming for NBC Owned Television Stations, who will lead the new network. "This is a local station. We want broadcasters to embrace this channel as their own and to localize it."

Nonstop was a "great testing ground," McGinn says. "We proved that compelling shows like Talk Stoop can work and resonate in the market and in sales. We are proud to keep in on the schedule."

Brand Connections

Cozi TV is entering a multicast market that is already crowded with channels that rely to one extent or another on classic TV shows or movies.

"Imitation is the sincerest form of television," says Neal Sabin of Weigel Broadcasting, which owns Me-TV and distributes MGM's ThisTV. Me-TV schedules classic TV. ThisTV is mostly movies.

"We set out to make Me-TV the definitive destination for classic TV. Maybe there is a niche in the marketplace for a channel with some classic TV, some first-run programming and some movies," Sabin says.

According to Sabin, Me-TV and ThisTV reach more than 80% of TV homes. From carriage on the NBC stations, Cozi TV starts with a reach of nearly 27%.

Cozi TV is different than the other channels, McGinn says. "We are combining genres. They seem to be segmented.... And we have been willing to invest in some fantastic series that they haven't been."

NBC is offering other broadcasters five minutes of barter time each hour to carry the network, McGinn says.

McGinn is also promising to heavily promote the channel. "We are focusing on creating a great experience for the audience," she says. "We are going to be producing vignettes and interstitials in addition to regular promos to make sure the audience is engaged in the content and is just having fun every time they come to the channel."

The Cozi TV's classic TV shows will come from the libraries of NBCUniversal and other top syndicators, McGinn says. The press release included these titles: Magnum, P.I., The Bionic Woman, Highway to Heaven, Lone Ranger and The Six Million Dollar Man.

Cozi TV will also air a wide range of movies, showcasing iconic actors spanning generations, including legends Rock Hudson and Doris Day as well as contemporary actors like George Clooney and Drew Barrymore.

“We’re excited to make a significant investment in well-known premium movie titles and TV shows — many of which haven’t been seen in years — as well as high quality original programming to create Cozi TV,” said Valari Staab, president of NBC Owned Television Stations in a statement.

“This new network will provide local stations an opportunity to give their viewers rare access to some of the greatest hits of all time with minimal distraction from their main focus of delivering local news and information.”

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Comments (2) -

RBM8 Nickname posted over 4 years ago
It would be great if NBC offers stations the Cozi TV feed without a network logo in the corner of the screen, and if affiliates pass along this feed to viewers without adding a local channel ID bug during the programs. Have a quick eight or twelve second legal local station ID at the top and bottom of the hour, and then fade it off. Tribune does this with Antenna TV in some markets, and it's a pleasure to watch the shows/movies without an annoying constant on-screen logo.
KaiSen Nickname posted over 4 years ago
Yet another digital network we're probably not getting in my part of the world. Then again, WAVY might be inclined to move Bounce over to WVBT to make room for it, who knows? I still want ME-TV around here too. Until then, still happy with Antenna TV. What a great channel, and it's good to see Cozi TV using library programming. Just hoping Cozi won't take away Dragnet, Adam-12, Jack Benny, and Alfred Hitchcock from Antenna TV.
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Ratings

Overnights, adults 18-49 for July 28, 2016
  • 1.
    1.3/5
  • 2.
    0.8/3
  • 3.
    0.7/3
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    0.7/3
  • 5.
    0.5/2
  • 6.
    0.2/1
Source: Nielsen

Reviews

  • Louisa Ada Seltzer

    The second reboot of the 1980s John Candy movie Uncle Buck, bumped by ABC from midseason, has the same tired jokes you'll find on any second-rate sitcom. Too bad, because Mike Epps is appealing and ABC would be wise to keep him around for future shows, but there’s just not enough to this show to suggest it will last past summer. It also airs against NBC’s America’s Got Talent, summer’s No. 1 program on broadcast, which may make it even harder to find an audience.

  • Neil Genzlinger

    Bryan Cranston brings his Tony Award-winning interpretation of President Lyndon B. Johnson to television in an adaptation of the Robert Schenkkan play All the Way, and it’s still quite a sight to behold, just as it was on Broadway in 2014. Nothing beats witnessing this kind of larger-than-life portrayal onstage, of course. But the television version, presented by HBO, offers plenty of rewards, allowing Cranston to work the close-ups and liberating him from the confines of a theater set. Cranston’s performance is a gem — in his hands, this accidental president comes across as an amazing bundle of contradictions, someone who seems at once too vulgar for the job and just right for it.

  • Dominic Patten

    There are a lot of good things to say about the near-perfect The Night Manager. But it’s best to cut to the core and say that the Susanne Bier-directed miniseries is simply great television. Now, co-production already played in the UK earlier this year where it was a ratings hit and cultural phenomenon. No doubts as to why. The six-part series airing in the U.S. on AMC starring Hugh Laurie, Tom Hiddleston, Olivia Colman and Elizabeth Debicki is worthy of all of the accolades and adjectives with which one can praise a show – and this in an era of TV excellence. The actors are all consistently at their very best here, with Oscar winner Bier never better behind the camera. Watch Night Manager week by week or in one DVR’d binge, but don’t miss the excellence that is this adaptation of John le Carré’s 1993 novel — you will be the lesser for it if you do.

  • Mark Dawidziak

    From the first frame, it's clear that Jackie Robinson is a genuine labor of love. The warmly crafted two-part, four-hour PBS documentary from filmmaker Ken Burns positively glows with its admiration for the man and his accomplishments. Unabashedly positive in its overall approach? Yes, and Burns is somewhat old-fashioned in that regard. He believes that admiration is a good and legitimate reason to compose a biography of someone. He's not going to apologize for that. That doesn't mean you ignore the flaws and frailties. But Burns, like historian David McCullough, maintains that biographies can celebrate worthy American lives, not merely tear them down.

  • Robert Bianco

    NBC is clearly betting a show that’s merely pleasant can survive in a crowded TV universe. And who knows, with Crowded, NBC could be right. Certainly pleasant is in short supply these days. Admittedly, “undemanding” is not exactly a strong endorsement, and NBC is unlikely to build an ad campaign around the show freeing you from weekly commitment pressure. But it’s something. And here’s something else, and something better, Crowded has to offer: Patrick Warburton and Carrie Preston, two of TV's most skilled and appealing actors. Put them together, and you have the strongest inducement to make room for their sitcom. Two may not count as a crowd, but these two just may be enough for Crowded.

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