Dma 4

KYW Philadelphia Celebrates 80th Anniversary

The CBS O&O in Philadelphia went on the air as W3XE on June 28, 1932. KYW is looking back on its Talk Philly today. Over the years, the station has been a launching pad for a number of television icons including Ernie Kovacs, Mike Douglas, Maury Povich, Maria Shriver, the late Jessica Savitch and comedian David Brenner.

CBS O&O KYW Philadelphia (DMA 4), the market’s first television station, is celebrating its 80th anniversary today, June 28, on Talk Philly, the station’s lifestyle program, at noon.

Ukee Washington, who is on medical leave, will join his co-Host Pat Ciarrocchi from physical therapy (where he is rehabbing his new hip) via live shot for the anniversary salute.

Story continues after the ad

The station signed on under its original call letters, W3XE, on June 28, 1932. In the 80 years since, the station has been an innovator and a launching pad for a number of television icons including Ernie Kovacs, Mike Douglas, Maury Povich, Maria Shriver, the late Jessica Savitch and comedian David Brenner who was a documentary producer for then news anchor, the late Tom Snyder.

Founded by the Philco Corp., the station first broadcast into the homes of 100 of the company's employees — mostly engineers. Since then, it has racked up a long list of accomplishments, both locally and nationally, including being the birthplace of the Eyewitness News format (1965), producing the first soap opera in the country (1942), breaking the color barrier locally with the first African-American reporter, Trudy Haynes (1965) and airing the first high-definition broadcast in the Philadelphia market (1998), long before most homes had HDTV.

“Although television stations are routinely focused on the here and now, it’s important to take a look back on milestones such as these and remember who we are,” says KYW President-GM Jon Hitchcock. “From the very first day, CBS 3 has been an innovator and community leader, something that is important to remember in the 21st century. The vehicles for the message change — from TV to Web to mobile, but our mission is the same 80 years later — to serve the Delaware Valley and make a difference.”

For a look back at the early days of KYW, click here.

Brand Connections


Comments (3) -

formergm Nickname posted over 4 years ago
"From the very first day, CBS 3 has been an innovator and community leader". Say what? Westinghouse (Group W) owned KYW-TV - an NBC affiliate from 1965 - 1995. Most of the innovation and community leadership occurred in that 30 year time span.
cloh Nickname posted over 4 years ago
Just to clarify, KYW's call letters and ownership by Westinghouse were in Cleveland at the time of the launch of the Mike Douglas Show. The show moved to Philadephia when the FCC forced NBC to relinquish their Philadelphia O&O and move back to Cleveland in 1965.
BarryOB Nickname posted over 4 years ago
1932? Obviously mechanical television, hardly on channel 3.
Marketshare Blog Playout Blog




Overnights, adults 18-49 for September 27, 2016
  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
Source: Nielsen


  • Rob Owen

    Easily fall’s best broadcast network comedy pilot, NBC’s The Good Place offers a clever high-concept premise that’s complemented with intelligent, sometimes absurdist humor. Created by Michael Schur, co-creator of NBC’s Parks and Recreation, The Good Place is a highly serialized series that’s essentially set in heaven and stars Kristen Bell and Ted Danson. NBC made five episodes of The Good Place available for review, and the show not only holds up, but also it improves, deepening characters that initially feel one-note and frequently leaving viewers guessing with cliffhanger endings to many of the episodes. The combination of snappy dialogue and winning but flawed characters makes The Good Place a great bet for fans of smart TV comedy.

  • Maureen Ryan

    Pitch has swagger, for good reason. It gets the big things right; the Fox drama about the first female baseball player in the Major Leagues is one of the year’s most assured and exciting debuts. But part of what impresses about the pilot is also the way it confidently strings together so many small but telling details. Ginny (Kylie Bunbury) is the first woman to be called up from the minors to the big leagues, and no show since Friday Night Lights has done a better job of portraying the internal and external pressures that weigh heavily on young athletes asked to do much more than merely succeed on the field. Pitch will likely do a good job of getting viewers to root for it. The hope is that the show won’t be an impressive, short-lived curiosity, but rather a long-term phenomenon.

  • Kevin Fallon

    In a fall TV season that’s already making a splash for championing diverse, distinctive voices in an array of projects that they created, wrote, and starred in, Better Things on FX stands out. The show is created by, written by, and starsPamela Adlon. She plays Sam Fox, the single mother of three daughters modeled after her own reality-show-ready experience raising three girls in Los Angeles following a divorce. Sam is also, like Adlon, a working actress — on shows both raunchy, a la Californication, and animated for children, like her role on Recess. It’s a refreshingly blunt take on single motherhood without sacrificing the warmth of parental love, portraying the dance between selfishness and selflessness that’s at the heart of being a parent — especially one weathering the hormonal fireworks of a household of four women at different ages.

  • David Wiegand

    The fall TV season doesn’t count as much as it used to — we already know that. But no matter how many retreads the broadcast networks throw at viewers in the next few months, this fall will be memorable because of the premiere of Atlanta on Tuesday, Sept. 6, on FX. The half-hour comedy created by and starring Donald Glover (Community), simply and brilliantly recalibrates our expectations of what a TV comedy is and how black lives are portrayed on the medium.

  • Louisa Ada Seltzer

    The second reboot of the 1980s John Candy movie Uncle Buck, bumped by ABC from midseason, has the same tired jokes you'll find on any second-rate sitcom. Too bad, because Mike Epps is appealing and ABC would be wise to keep him around for future shows, but there’s just not enough to this show to suggest it will last past summer. It also airs against NBC’s America’s Got Talent, summer’s No. 1 program on broadcast, which may make it even harder to find an audience.

  • Neil Genzlinger

    Bryan Cranston brings his Tony Award-winning interpretation of President Lyndon B. Johnson to television in an adaptation of the Robert Schenkkan play All the Way, and it’s still quite a sight to behold, just as it was on Broadway in 2014. Nothing beats witnessing this kind of larger-than-life portrayal onstage, of course. But the television version, presented by HBO, offers plenty of rewards, allowing Cranston to work the close-ups and liberating him from the confines of a theater set. Cranston’s performance is a gem — in his hands, this accidental president comes across as an amazing bundle of contradictions, someone who seems at once too vulgar for the job and just right for it.

This advertisement will close automatically in  second(s). You will see this ad no more than once a day. Skip ad