CBS Going Mobile; Joins MCV, Mobile500
Through the participation of four of its stations, CBS will join broadcasting's two mobile DTV initiatives, which are working to bring live broadcast television to viewers on their smartphone and tablets.
KTVT Dallas, WFOR Miami and KCAL Los Angeles will participate in the Dyle mobile TV service.
Dyle is operated by Mobile Content Venture (MCV), a joint venture of 12 major broadcast groups including Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television, Media General, Meredith Corp., Post-Newsweek Stations and Raycom Media, all of which are part of an independent entity known as Pearl LLC, as well as Fox, Ion Television and NBC.
KSTW Seattle will join the Mobile500 Alliance, which represents 50 TV groups with 437 stations, including Fisher, Hubbard, LIN and Sinclair Broadcasting. The Mobile500 Alliance stations reach 94% of U.S. TV households.
“The advent of digital television has been great for viewers and we are pleased to support these initiatives with the hope that they will help us to do an even better job of serving our audience through the delivery of our broadcasts to mobile devices,” said Peter Dunn, president, CBS Television Stations.
“Given CBS’s leadership in advocating for broadcast network television, we are pleased to support these ventures, both of which are led in large part by our affiliate partners,” said Diana Wilkin, president, CBS affiliate relations.