Post-Newsweek, Rentrak In Group-Wide Deal
Multi-screen media measurement firm Rentrak Corp. today announced that Post-Newsweek Stations has signed a long-term, group-wide contract for Rentrak's StationView Essentials local market census-based ratings service.
"The industry has been waiting for decades for a viable and robust competitive environment in the television measurement arena. With the kind of innovation that Rentrak is delivering to television stations, we wanted to be the first of many station groups to comprehensively support their efforts," said Alan Frank, president-CEO of Post-Newsweek Stations. "We will be using Rentrak ratings as a currency at all of our television stations and urge all broadcasters, agencies and advertisers to support Rentrak's census-based ratings solution."
Post-Newsweek subscribed to Rentrak for its Miami-Ft. Lauderdale and Houston stations. The group said that based on the financial returns Post-Newsweek has generated using Rentrak's census-based TV ratings information in those two early markets, it made business sense to expand its partnership with Rentrak across the full Post-Newsweek station group.
"Post-Newsweek is a leader in the broadcast industry. We are excited to expand our partnership with them across all of their stations. Rentrak will continue to deliver on our commitment to broadcasters, networks, advertising agencies and advertisers by providing audience insight from our census-based currency linked to consumer information," said Bill Livek, CEO of Rentrak
TV Essentials is a television ratings database currency that provides daily measurement of all U.S. TV networks in all 210 U.S. TV markets. The service incorporates data from more than 19 million satellite, telco and cable television sets and integrates it with product consumption information.

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