The Big Five: Inside TV's Digital Vendors

Many TV station groups rely on a small group of outside vendors for Web and mobile platforms and related services, which compete with one another for business from broadcasters and, increasingly, newspaper publishers. Here's the quick rundown of these companies and what they are thinking.
TVNewsCheck,

Broadcast Interactive Media

Services: On the technology side, BIM works with Limelight, formerly Clickability, on CMS services for clients. It also offers BIMVid, a separate video CMS and a social media platform to allow for uploading user-generated content called YouNews. BIM integrates most of its mobile services into its CMS and develops some mobile apps internally, though President-CEO Timur Yarnall says the company isn’t particularly looking to define itself on the app front, and that many of its clients use third-party providers there. BIM acquired TitanTV a year and a half ago and now provides electronic program guides for broadcast stations. BIM also offers a local and regional ad network with access to a national network.

Story continues after the ad

Clients: The NBC O&Os use the Limelight platform through BIM and also have a revenue sharing partnership on a la carte ad campaigns. Belo and Fisher Communications both use Limelight and BIM’s video platform, and Granite subscribes to its full suite of products. BIM also recently launched the Telemundo Group, which is using its full suite across 11 sites, which are converting over through the end of the year.

Outlook: “We’re happy to provide full technical support for our clients, but we’re constantly encouraging them to take more ownership and control of their own websites,” Yarnall says. “We think that’s vital for them to be able to rise in this very fast changing climate.”

EndPlay

Services: EndPlay provides CMS and mobile services, and CTO Phillip Huyn says a video solution is in beta testing now and will roll out early next year. EndPlay partners with Syndicaster to provide video services to clients.

Brand Connections

Clients: EndPlay provides CMS services to Fox Television Group, Scripps and LIN Media, all of which get their video services from Syndicaster. Huyn says EndPlay may announce new clients by the end of this year or early 2012. “We’re in final talks."

Outlook: Huyn said EndPlay is looking at healthcare, education and gaming as potential new markets to move into beyond providing broadcasters with services.

Inergize Digital

Services: Inergize offers its own CMS, a Seek it Local hyperlocal business directory, News Synergy and News Synergy Deals mobile apps and an SMS platform for alerts and campaigns (delivered in partnership with Vibes). It uses Syndicaster to provide video services for its clients.

Clients: Among those subscribing to Inergize’s full suite are Newport, Jackson Television, Desert Television and Calkins. Inner Mountain, Morris Networks and Louisiana Media Group are clients for mobile and CMS. Titan Television is a CMS client, and Raymar subscribes to all but its SMS services.

Outlook: “We’re looking at publishers,” says GM Jason Gould. “Most publishers — broadcast or newspaper — are starting to realize that it is a multiplatform environment that you’re having to deal with, and so somebody that’s fully integrated and can deliver cross-platform experiences with ease of publishing and distribution is the way to go in terms of efficiency of operation.”

Internet Broadcasting

Services: IB’s new CMS, IB Publish2 was developed by German-based CoreMedia and its video platform comes from Kaltura. “We’ve poured all of the technology that IB has been building over the past 15 years into this new platform,” says CEO Elmer Baldwin. “It has been a massive effort for us.” IB’s mobile solution is built into its CMS.

Clients: Post-Newsweek, Hearst Television, Bonten Media, News-Press & Gazette and Morgan Murphy Media subscribe to IB’s full suite. IB also works with McGraw-Hill, which is in the process of a sale to Scripps. “In Q1 we’ll be a little more out there in soliciting clients,” Baldwin says.

Outlook: “This industry has been constrained by its underlying technology,” Baldwin says. “It has not been flexible. There are way too many home-grown solutions. “I think we’re stuck in a paradigm, and it’s time for us to revolutionize it. We have to be ready with the tools and technology underneath the cover that gives [broadcast clients] creative freedom.”

WorldNow

Services: WorldNow offers its own CMS, video and mobile solutions. It also provides a consulting service to better integrate its technologies into newsrooms. “Technology is important, but when you look at the state of broadcast TV stations, the real task at hand is things that actually have to happen inside the newsroom and adjustments to workflow, and that will have a greater impact on your ability to create audience online,” says Craig Smith, EVP of sales and distribution. WorldNow additionally has a national ad network and a sales training program.

Clients: Meredith Broadcasting, Raycom Media, Allbritton, Griffin, Landmark, Quincy Newspapers, Dispatch Media and Young Broadcasting are among the clients using WorldNow’s full suite. CBS Local, Gray and Cox Media Group use its video services.

Outlook: “If we don’t focus on building the stations’ core news products through the technology and strategies and best practices that you learn by failing, then we’re not really moving the dial,” says CEO  Gary Gannaway. “At the end of the day, growing rating points is really the only way to change the real cash flow in television stations.”

Tags

Comments (0) -

Marketshare Blog Playout Blog

Twitter

TVNewsCheck

Ratings

Overnights, adults 18-49 for August 22, 2016
  • 1.
    1.7/6
  • 2.
    1.2/5
  • 3.
    0.7/2
  • 4.
    0.7/3
  • 5.
    0.6/2
  • 6.
    0.3/1
Source: Nielsen

Reviews

  • Louisa Ada Seltzer

    The second reboot of the 1980s John Candy movie Uncle Buck, bumped by ABC from midseason, has the same tired jokes you'll find on any second-rate sitcom. Too bad, because Mike Epps is appealing and ABC would be wise to keep him around for future shows, but there’s just not enough to this show to suggest it will last past summer. It also airs against NBC’s America’s Got Talent, summer’s No. 1 program on broadcast, which may make it even harder to find an audience.

  • Neil Genzlinger

    Bryan Cranston brings his Tony Award-winning interpretation of President Lyndon B. Johnson to television in an adaptation of the Robert Schenkkan play All the Way, and it’s still quite a sight to behold, just as it was on Broadway in 2014. Nothing beats witnessing this kind of larger-than-life portrayal onstage, of course. But the television version, presented by HBO, offers plenty of rewards, allowing Cranston to work the close-ups and liberating him from the confines of a theater set. Cranston’s performance is a gem — in his hands, this accidental president comes across as an amazing bundle of contradictions, someone who seems at once too vulgar for the job and just right for it.

  • Dominic Patten

    There are a lot of good things to say about the near-perfect The Night Manager. But it’s best to cut to the core and say that the Susanne Bier-directed miniseries is simply great television. Now, co-production already played in the UK earlier this year where it was a ratings hit and cultural phenomenon. No doubts as to why. The six-part series airing in the U.S. on AMC starring Hugh Laurie, Tom Hiddleston, Olivia Colman and Elizabeth Debicki is worthy of all of the accolades and adjectives with which one can praise a show – and this in an era of TV excellence. The actors are all consistently at their very best here, with Oscar winner Bier never better behind the camera. Watch Night Manager week by week or in one DVR’d binge, but don’t miss the excellence that is this adaptation of John le Carré’s 1993 novel — you will be the lesser for it if you do.

  • Mark Dawidziak

    From the first frame, it's clear that Jackie Robinson is a genuine labor of love. The warmly crafted two-part, four-hour PBS documentary from filmmaker Ken Burns positively glows with its admiration for the man and his accomplishments. Unabashedly positive in its overall approach? Yes, and Burns is somewhat old-fashioned in that regard. He believes that admiration is a good and legitimate reason to compose a biography of someone. He's not going to apologize for that. That doesn't mean you ignore the flaws and frailties. But Burns, like historian David McCullough, maintains that biographies can celebrate worthy American lives, not merely tear them down.

  • Robert Bianco

    NBC is clearly betting a show that’s merely pleasant can survive in a crowded TV universe. And who knows, with Crowded, NBC could be right. Certainly pleasant is in short supply these days. Admittedly, “undemanding” is not exactly a strong endorsement, and NBC is unlikely to build an ad campaign around the show freeing you from weekly commitment pressure. But it’s something. And here’s something else, and something better, Crowded has to offer: Patrick Warburton and Carrie Preston, two of TV's most skilled and appealing actors. Put them together, and you have the strongest inducement to make room for their sitcom. Two may not count as a crowd, but these two just may be enough for Crowded.

This advertisement will close automatically in  second(s). You will see this ad no more than once a day. Skip ad