Rentrak Passes 100 TV Station Mark

The measurement service now has 101 station clients, representing 27 station groups across 56 markets, for its StationView Essentials local TV ratings service.
By
TVNewsCheck,

Multi-screen media measurement firm Rentrak Corp. today announced that in less than two years, its TV station ratings and research service for broadcasters has surpassed the 100-client station mark.

In the past four weeks, Rentrak has added 24 new television stations to its client roster, with more than half coming from station groups that were already Rentrak clients in other markets.

TV Essentials is a television ratings database currency that provides daily measurement of all U.S. TV networks in all 210 U.S. TV markets. The service incorporates data from more than 19 million satellite, telco and cable television sets and integrates it with product consumption information.

Story continues after the ad

In addition, Rentrak integrates its ratings data with Polk auto ownership and other consumer purchasing information.

"Rentrak's database approach to measuring television, mobile and online audiences represents the great leap forward that this industry has been seeking for the past 25 years," said Alan Frank, president-CEO, Post-Newsweek Stations. "Their rapid client growth is clear evidence that local broadcasters appreciate and support a competitive audience measurement marketplace.”

Phil Hurley, EVP-COO of London Broadcasting Co., said:  "Since we adopted Rentrak's ratings data, our stations have been very successful at selling Rentrak's more reliable and comprehensive ratings information in the marketplace," said. "Our sales executives and clients appreciate that schedules can more consistently deliver on our 'posts' because Rentrak's data is so much more precise and predictive of future audience delivery."

Edit Article

Tags

Comments (1) -

onthesidelines Nickname posted 6 months ago
How do they take into account OTA-only households when all their data comes from cable/telco/satellite STBs? While that may not be much of an issue in markets like Boston or NYC, it certainly is a very real issue in many western markets.

Classifieds

The Market

Symbol Last Change (%)
Nasdaq 2778.79 -34.90 (-1.24%)
NYSE 7427.74 -52.69 (-0.70%)
S&P 500 1295.22 -9.64 (-0.74%)
Updated 05/21 8:27a ET Quotes delayed at least 20 mins.
Source: Financial Content

Ratings

Overnights, adults 18-49 for May 17, 2012
  • 1.
    3.0/9
  • 2.
    2.5/7
  • 3.
    2.4/7
  • 4.
    1.5/4
  • 5.
    1.1/3
  • 6.
    0.3/1
Source: Nielsen
Reviews
Opinions
Features
  • David Wiegand

    Fans of Sex and the City have finally gotten their wish: Their beloved sex-focused sitcom is back on the air ... sort of. The four women have become four men, of course, and the writing isn't as good. Oh, and the laugh track so annoying, it's offensive. And did I mention that the costumes would be considered fashionable if you were holding a yard sale? Men at Work on TBS is almost quaint, it's so old fashioned. If it had any meat on its bones, you'd be tempted to say it's the sadly ignoble epitome of TV's long-festering emasculated-men syndrome. But it's so much of a big, forgettable, innocuous shrug, it's not even worth any actual vitriol.

  • Mike Hale

    The USA Network's motto is "Characters Welcome." Apparently they're especially welcome if they resemble Oscar Madison and Felix Unger. Already stocked with Odd Couple knockoffs in Psych and White Collar, USA adds to its inventory Common Law, another comic crime-fighting show about mismatched partners. But this latest entry exhibits very little of that kind of spark as it tries to wring laughs from the juxtaposition of counseling and police work. It looks too flat and schematically plotted to succeed as the type of lightweight summer fun we’ve come to expect from USA.

  • Joanne Ostrow

    Johnny Carson: Fantastic entertainer, miserable human being. That's the lasting message of Johnny Carson: King of Late Night, the new PBS American Masters film, a rich history of a rare product of television who dominated the small screen for decades. Unprecedented access to personal archives plus all existing episodes of The Tonight Show (1962-92), distinguishes this film by Peter Jones. Telling interviews with family and colleagues, including second wife Joanne Carson, former Tonight Show executive producer Peter Lassally and a number of biographers sharpen the picture. The clips are carefully selected to illustrate specific personality traits, the performance highlights are given context and meaning beyond funny lines and memorable moments.

  • Hank Stuever

    AMC's The Pitch is a sharply-made if slightly off-putting reality series that follows different advertising agencies each week as they compete for new accounts. The inspiration for the show — made clear by its own ad campaign — is to harness some of the verve generated by the network's acclaimed Mad Men. The Pitch has a way of making the ad world seem like a real downer — a repugnant exercise in egotism laced with depressing bouts of creative compromise.

  • Tim Goodman

    HBO's Veep stars Julia Louis-Dreyfus as former Sen. Selina Meyer, who accepts the vice presidential duty and regrets it almost immediately: She has no real power and gets muscled by the Senate, Congress and the (so-far-unseen) president, who delegates all the truly crappy jobs to her. Louis-Dreyfus has found perhaps her best post-Seinfeld role and takes to it with such fervor — the constant swearing, the barely veiled desire to become president, the unhappy give-and-take with other politicians and a delightful disdain for average citizens — that you can't help but applaud what is clearly an Emmy-worthy effort. Her work alone makes Veep a gem, but there's even more to like.

This advertisement will close automatically in  second(s). You will see this ad no more than once a day. Skip ad