Local TV Will Prove Again It Deserves Better

As I write, all along the Eastern seaboard, TV stations are alerting viewers to the dangers of Hurricane Irene. At the same time, they are implementing contingency plans for staying on the air and continuing to gather and report the news under the most extreme emergency conditions. I know this without even having to ask. It's what TV stations do.

Without a doubt, broadcasting will be there throughout the weekend with authoritative, up-to-the-minute reporting on how the storm is tracking, what damage it is doing and what you need to know to keep safe. If one station gets knocked out, two or three others will be there with much the same information. In an emergency, is there really such a thing as too much redundancy?

And the information will be presented with real-time graphics by experienced meteorologists whose knowledge of storms is equaled only by their ability to communicate clearly, calmly and precisely.

It turns out that the head of FEMA has just as much confidence in broadcasting in all its forms as I do. "I think people ... got so enamored with their smart phones and stuff [they] forget it's your local radio and TV stations," said Craig Fugate during an interview with CNN yesterday morning. "Those local broadcasters are going to be giving you the best information, real time, from those local officials out of those press conferences. So make sure you've got your radio and television."

I would just add that local broadcasters do a lot more than relay information from local officials. They have their own expertise and they have their own feet on the ground (and in the air). Sometimes, they know more than the officials do; sometimes they know it first.

If anybody really needed a reminder of the power of broadcasting, they got it on Tuesday when a rare earthquake shook things up in the same region that Irene is now threatening. The coverage that stations gave the quake from Richmond, Va., to New York may have been out of proportion to the damage it caused, but it demonstrated for all that the stations are ready to go this weekend.

So, given all this, why is broadcasting getting so little respect in Washington these days? Why is it feeling beleaguered?

As far as I can tell, there is no one at the White House or the Commerce Department or the Department of Homeland Security or the FCC asking what they can do to keep local broadcasting vital and doing what it does so well. And certainly no one is asking what they can do to make local broadcasting even better.

Instead, you've got the FCC looking to take away as much TV spectrum as it can and sell it to wireless broadband providers with insufficient regard for how it would affect broadcasters that choose to remain in the band.

Now, as I wrote last week, I believe the FCC could buy off some marginal TV stations and juggle the TV spectrum in a way that would satisfy some of the demands for more wireless spectrum and markedly improve the coverage of the remaining TV stations — an old-fashioned compromise.

Like a lot of other industries, broadcasters would benefit from a more robust and capable wireless broadband network. They have been using it increasingly to gather news and distribute it. They know that during the coming storm the best way to reach many people will be through their battery-powered mobile phones.

But judging from the reaction to last week's column, it's way too late for compromise. The broadcasters flat out don't trust the FCC anymore. They now see nothing but harm to their businesses and services coming from the commission's spectrum plan.

And the agency is doing nothing to build that trust by continuing to hide its predictive models of what would happen to remaining stations if big gobs of spectrum were taken away. Why should broadcasters go along with anything the FCC proposes without a clear idea of how they are going to be affected?

An even better question is, why should any member of Congress give the FCC the authority it needs to implement its spectrum plan without a clear idea of how stations are going to be affected?

Over the years, broadcasters have built up a tremendous infrastructure and brought together many talented people that are expert at communicating. This weekend, in Wilmington, Norfolk, Washington, Philadelphia, New York, Providence and Boston, this extraordinary capability will be focused on  Hurricane Irene and making sure that its human impact is as small as possible. You can count on it.

That's worth everybody's respect, and that's worth protecting.

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It's not just TV stations that deserve respect from policymakers in Washington. So do radio stations. To make that case, I offer this story from Kim McAvoy, our Washington correspondent: