It's Now 'NBC Owned Television Stations'

In an apparent effort to emphasize the unique value of the company's TV stations, Valari Staab, newly appointed NBC station group president, is rebranding her NBC Local Media division as NBC Owned Television Stations.

The newly installed head of the NBC O&Os has made it clear what her priority is, changing the name of the station group from NBC Local Media to NBC Owned Television Stations.

"This new name serves as a reminder to all of us that this division is first and foremost defined by 10 great television stations serving 10 very dynamic and diverse communities," says Valari Staab in a memo to employees.

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The name also reveals Staab's roots. Prior to joining NBC, she was GM at KGO San Francisco, one of the ABC Owned Television Stations.

Staab's predecessor, John Wallace, had chosen NBC Local Media to reflect its interest in the Web and other local media platforms.

Despite her name change, Staab says that interest is not waning. "We are committed to continuing our focus on distributing the content we produce across multiple platforms to connect with our audience wherever they want us, whenever they want us and however they want us. We are engaging viewers in more ways than ever before and that is exciting."

In the memo, Staab also explains why the name does not include the traditional "operated."

Brand Connections

"While the stations are owned by NBC, they are operated by the local management team of each station," the memo says. "Our markets are separate and distinct, and the people running the stations are in the best position to serve the needs of their communities each and every day."


Comments (24) -

Ron Stitt Nickname posted over 5 years ago
Straight from the ABC playbook!
Arthur Greenwald posted over 5 years ago
...whereupon Staab left the NBC-owned podium and walked to the Staab-owned vehicle which she drove back to the Staab-owned home. More as this story develops.
Ritch Colbert posted over 5 years ago
Valari is off to a solid start here. No doubt a welcome shift for her GM's, while still honoring John's vision for a modern, cross-platform, local oriented broadcasting company.
jdshaw Nickname posted over 5 years ago
Wow, what a bold move. This will absolutely insure #1 position in all owned markets.
Adam Armbruster Nickname posted over 5 years ago
TV stations make massive revenue...why not call them what they are? Like it.
Thomas Scanlan posted over 5 years ago
We sure love to play 'wordsmith' in this industry!! Hey, an O&O is an O&O. Owned and Operated. Part of 'operating' the owned stations is selecting a GM and empowering him/her to run the station, not to their free will, but rather 'in line with Corporate Policies and Procedures'. So, let's not try to turn Tin into Gold here, folks. The decision of how much 'rope' to give to a GM varies from person to person, not market to market. THAT decision, made by the Group Head, is called 'Operating' So NBC has 10 O&O's, plain and simple. Moving right along.....
Iconoclastd Nickname posted over 5 years ago
except, NBC doesn't actually own all of the stations it operates. Operated but not fully owned doesn't have the same zing.
joeseph Nickname posted over 5 years ago
Umm, yes NBC does own all ten of it's O&O's.
Iconoclastd Nickname posted over 5 years ago
whatever; you responded to something else. Just to take one station that "some" people think is an NBC o&o, KNSD San Diego. It's licensed to "Station Venture Operations LP" but operated by NBC. This is far from the only "NBC Local" station that isn't an o&o.
joeseph Nickname posted over 5 years ago
KNSD is the exception, but I'm not sure you know what you are talking about. The other 9 NBC Owned stations are fully owned by NBC and nobody else. If they aren't, please give me another example. Now the NBC station in Omaha? They are neither owned or operated by NBC and are just an affiliate.
Iconoclastd Nickname posted over 5 years ago
I know the difference between an affiliate, and it appears so do you. You also now know the difference between an o&o and an o-but-not-o. Next stop: let's work on your math: I count 23 full service television stations owned by NBC Telemundo License, LLC (and I'll ignore those translators assigned to Bahia Honda, LLC as trustee), but you speak of 9 o-and-o's. Once you have your numbers closer to reality, we can look for other outlyers, such as former Busse stations.
Iconoclastd Nickname posted over 5 years ago
I hate to have to reply to my own comment, but KWHY is now Bahia Honda LLC, as trustee, and then there is Las Vegas KBLR which is Telemundo Las Vegas License, LLC which I suspect is operated as an o- but is not fully owned by NBC Universal. Of course, I could also look into the innards to make sure that NBC Telemundo License LLC is fully owned by NBC Universal, but this has already been a productive day, and one tires of slam dunking.
joeseph Nickname posted over 5 years ago
The Telemundo stations are not NBC O&O's. They are Telemundo O&O's. This article does not mention Telemundo at all and Valerie will not have any oversight of the Telemundo O&O's. Sure they are under the NBC Universal umbrella, but are a completely different division with different leadership. This article is referring to the 10 NBC (not telemundo) owned stations that Valerie will have oversight to. And with the exception of KNSD, all of them are wholly owned by NBC. Hardly slam-dunking, chief.
Iconoclastd Nickname posted over 5 years ago
"they're owned by NBC" hence they are NBC owned stations. Network affiliation means nothing, amigo. CBS has owned and operated stations that are affiliated with no network. That doesn't make them something other than o&o's. You are weaseling; I guess that's better than being incorrect. Again. By the way, the 10 or 9 that you speak of doesn't include KNSD. Pay attention!
joeseph Nickname posted over 5 years ago
Are you not paying attention? I know KNSD is not wholly owned by NBC. Are you saying WNBC, KNBC, WMAQ, WCAU, WRC, KNTV, WTVJ, WVIT, KXAS are not 100% owned by NBC? Please inform me if this is the case. When anyone in the industry talks about the NBC O&O's, they are referring to the 10 NBC Owned stations - Not Telemundo. That's the bottom line. They are under completely leadership and a completely different division. Answer this question for me: Will Valerie have oversight of the all the Telemundo O&O's too?
joeseph Nickname posted over 5 years ago
To only further my point, take a look at (this will obviously have to changed now). Do you see any mention of the Telemundo stations? Nope. Just the NBC stations.
Iconoclastd Nickname posted over 5 years ago
Look, we've already established that you didn't understand the term "owned and operated" and that you can't count. I got my figures on how many stations are owned by NBC Universal by looking at the FCC announcement of the transfers of control and assignment of licenses that were executed in January 2011. NBC has been dissemminating on this for at least a decade, but you want to refer to them. Now, we're arguing about your not understanding the term "owned." How far do you want to draw out your foolishness? Just because somebody's paycheck says "NBC Universal" doesn't mean that they work for an o&o, and I suspect that the folks working at Telemundo stations owned or operated by NBC come from NBC. Your avoidance of reality knows now bounds, but at least NBC did know enough to assign the licenses and transfer the control of all the stations they own or control.
joeseph Nickname posted over 5 years ago
The fact that you have avoided all of my questions speaks volumes.
joeseph Nickname posted over 5 years ago
I think a lot of you commenters are missing the bigger point here. The biggest point is that her, along with Comcast, are going away from the GE/Zucker way of thinking that broadcast tv is dead. As Rocker pointed out, it is kind of an ABC way of thinking and a way of showing that these stations are first and most importantly, TV stations.
Ron Stitt Nickname posted over 5 years ago
There's an organizational dimension to this as well...not sure exactly what the org chart looks like now at Comcast/NBCU, but at ABC traditionally the "operated" in O&O was a dirty word back to when Larry Pollock ran the division in the CapCities/ABC era. In those days, and until very recently, the President of the ABC Owned Stations reported to a group chairman...different group than the network. This was to make clear that the stations were not operated for the benefit of the network, or subject to whims and directives from the network. I believe that Walter Liss (just left) actually reported directly to Bob Iger. It is only very recently with the advent of Rebecca Campbell as Prexy that she now reports to Anne Sweeney (same chain of command as the network). Whether this means the stations are now more tightly in the network orbit or will still have a great degree of latitude I don't know...but in the past, the org structure and nomenclature referenced here were certainly more than semantics.
hummingbirds Nickname posted over 5 years ago
An example of this philosophy is that WABC is in the same building complex with the network in New York, but you cannot enter WABC from inside the building. You have to go outside and come in the outside door.
RustbeltAlumnus2 Nickname posted over 5 years ago
You're not in the transportation business. You're in the railroad business. Good backwards thinking, NBC. All the age 45+ employees are singing hallelujah.
joeseph Nickname posted over 5 years ago
These stations are first and foremost TV stations. They make a majority of their money from selling 30 second spots. Yes, I know...the 30 second sounds so 1995, but it isn't going anywhere. If you put good programming on TV, then you can be still be profitable. Look at CBS & FOX. I love the old school mentality of comcast
danny Nickname posted over 5 years ago
Oh Please!
Marketshare Blog Playout Blog




Overnights, adults 18-49 for September 25, 2016
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