It's Now 'NBC Owned Television Stations'
The newly installed head of the NBC O&Os has made it clear what her priority is, changing the name of the station group from NBC Local Media to NBC Owned Television Stations.
"This new name serves as a reminder to all of us that this division is first and foremost defined by 10 great television stations serving 10 very dynamic and diverse communities," says Valari Staab in a memo to employees.
The name also reveals Staab's roots. Prior to joining NBC, she was GM at KGO San Francisco, one of the ABC Owned Television Stations.
Staab's predecessor, John Wallace, had chosen NBC Local Media to reflect its interest in the Web and other local media platforms.
Despite her name change, Staab says that interest is not waning. "We are committed to continuing our focus on distributing the content we produce across multiple platforms to connect with our audience wherever they want us, whenever they want us and however they want us. We are engaging viewers in more ways than ever before and that is exciting."
In the memo, Staab also explains why the name does not include the traditional "operated."
"While the stations are owned by NBC, they are operated by the local management team of each station," the memo says. "Our markets are separate and distinct, and the people running the stations are in the best position to serve the needs of their communities each and every day."