LIN Stations Debuting SpotMixer Ad Service

Following field trials of the online service, the group broadcaster's 28 stations are offering SpotMixer to speed the production of spec ads and full-blown, customized spots.
By
TVNewsCheck,

After field trials, LIN Media is rolling out SpotMixer.tv, an online service that facilitates the production of spec ads and full-blown, customized spots, across all 28 of its TV stations.

LIN understands the important of “spec creative,” said Scott Blumenthal, EVP, television, in a prepared statement. “With SpotMixer, this capability is now directly in the hands of our sales teams. The return LIN saw in its test phase justified rolling it out to all markets.”

Story continues after the ad

SpotMixer CEO John Love he was “extremely excited” to have LIN on board. “The initial results demonstrate that the LIN Media teams are not only closing new business, but also upselling existing customers and selling additional online media.”

Founded in 2005 and based in Redwood City, Calif., the company is backed by Kleiner Perkins Caufield & Byers, DAB Ventures and NTT Finance.

Edit Article

Comments (0) -

Classifieds

The Market

Symbol Last Change (%)
Nasdaq 2874.04 -19.72 (-0.68%)
NYSE 7592.82 -42.99 (-0.56%)
S&P 500 1324.80 -5.86 (-0.44%)
Updated 05/17 12:30ä ET Quotes delayed at least 20 mins.
Source: Financial Content

Ratings

Overnights, adults 18-49 for 5月 15, 2012
  • 1.
    3.2/9
  • 2.
    2.8/8
  • 3.
    2.5/7
  • 4.
    1.7/5
  • 5.
    1.6/5
  • 6.
    0.4/1
Source: Nielsen
Reviews
Opinions
Features
  • David Wiegand

    Fans of Sex and the City have finally gotten their wish: Their beloved sex-focused sitcom is back on the air ... sort of. The four women have become four men, of course, and the writing isn't as good. Oh, and the laugh track so annoying, it's offensive. And did I mention that the costumes would be considered fashionable if you were holding a yard sale? Men at Work on TBS is almost quaint, it's so old fashioned. If it had any meat on its bones, you'd be tempted to say it's the sadly ignoble epitome of TV's long-festering emasculated-men syndrome. But it's so much of a big, forgettable, innocuous shrug, it's not even worth any actual vitriol.

  • Mike Hale

    The USA Network's motto is "Characters Welcome." Apparently they're especially welcome if they resemble Oscar Madison and Felix Unger. Already stocked with Odd Couple knockoffs in Psych and White Collar, USA adds to its inventory Common Law, another comic crime-fighting show about mismatched partners. But this latest entry exhibits very little of that kind of spark as it tries to wring laughs from the juxtaposition of counseling and police work. It looks too flat and schematically plotted to succeed as the type of lightweight summer fun we’ve come to expect from USA.

  • Joanne Ostrow

    Johnny Carson: Fantastic entertainer, miserable human being. That's the lasting message of Johnny Carson: King of Late Night, the new PBS American Masters film, a rich history of a rare product of television who dominated the small screen for decades. Unprecedented access to personal archives plus all existing episodes of The Tonight Show (1962-92), distinguishes this film by Peter Jones. Telling interviews with family and colleagues, including second wife Joanne Carson, former Tonight Show executive producer Peter Lassally and a number of biographers sharpen the picture. The clips are carefully selected to illustrate specific personality traits, the performance highlights are given context and meaning beyond funny lines and memorable moments.

  • Hank Stuever

    AMC's The Pitch is a sharply-made if slightly off-putting reality series that follows different advertising agencies each week as they compete for new accounts. The inspiration for the show — made clear by its own ad campaign — is to harness some of the verve generated by the network's acclaimed Mad Men. The Pitch has a way of making the ad world seem like a real downer — a repugnant exercise in egotism laced with depressing bouts of creative compromise.

  • Tim Goodman

    HBO's Veep stars Julia Louis-Dreyfus as former Sen. Selina Meyer, who accepts the vice presidential duty and regrets it almost immediately: She has no real power and gets muscled by the Senate, Congress and the (so-far-unseen) president, who delegates all the truly crappy jobs to her. Louis-Dreyfus has found perhaps her best post-Seinfeld role and takes to it with such fervor — the constant swearing, the barely veiled desire to become president, the unhappy give-and-take with other politicians and a delightful disdain for average citizens — that you can't help but applaud what is clearly an Emmy-worthy effort. Her work alone makes Veep a gem, but there's even more to like.

This advertisement will close automatically in  second(s). You will see this ad no more than once a day. Skip ad