LIN Stations Debuting SpotMixer Ad Service
After field trials, LIN Media is rolling out SpotMixer.tv, an online service that facilitates the production of spec ads and full-blown, customized spots, across all 28 of its TV stations.
LIN understands the important of “spec creative,” said Scott Blumenthal, EVP, television, in a prepared statement. “With SpotMixer, this capability is now directly in the hands of our sales teams. The return LIN saw in its test phase justified rolling it out to all markets.”
SpotMixer CEO John Love he was “extremely excited” to have LIN on board. “The initial results demonstrate that the LIN Media teams are not only closing new business, but also upselling existing customers and selling additional online media.”
Founded in 2005 and based in Redwood City, Calif., the company is backed by Kleiner Perkins Caufield & Byers, DAB Ventures and NTT Finance.

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