LIN Media To Air CoolTV In 11 Markets

The station group has picked up the 24/7 multicast network for Indianapolis; Hartford, Conn.; Grand Rapids, Mich.; Albuquerque, N.M.; Austin, Texas; Providence, R.I.; Toledo, Ohio; Ft. Wayne, Ind.; Springfield, Mass.; Terre Haute, Ind.; and Lafayette, Ind., according to the network. The LIN markets bring CoolTV's total to 53.
By
TVNewsCheck,

LIN Media has picked up the CoolTV multicast network in 11 of its 17 markets encompassing six million TV homes, 5.2% of all TV homes, according to Cool Music Network, the startup behind the network.

Combined with Sinclair (33 markets) and Journal Broadcast Group (nine markets), the LIN deal puts the eclectic 24/7 music network in a total of 53 markets and extends its reach to approximately 30% of all U.S. TV homes, according to Cool Music COO David Hampe.

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The LIN markets: Indianapolis; Hartford, Conn.; Grand Rapids, Mich.; Albuquerque, N.M.; Austin, Texas; Providence, R.I.; Toledo, Ohio; Ft. Wayne, Ind.; Springfield, Mass.; Terre Haute, Ind.; and Lafayette, Ind.

CoolTV is customized for each market to reflect the local demographics and music scenes. "It’s our ability to deliver a unique viewer experience to each market that creates the local radio-on-TV style,” said Joe Comparato, Cool Music CEO, in a prepared statement.

The CoolTV release also had a comment from Vincent Sadusky, CEO of LIN Media: “We are diligent about carefully evaluating the myriad of opportunities available for programming on our web sites, mobile applications and digital spectrum. CoolTV offers a unique mix of both live national performances and favorite local music that can be customized to our markets.”

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Comments (8) -

LeftField2010 Nickname posted a year ago
Music will not drive TV viewers....look no further than MTV.
KaiSen Nickname posted a year ago
To be fair, MTV's programming is probably 85% reality shows nowadays, 10% scripted fare, and 5% actual music.
doctor Nickname posted a year ago
Cool-Tv is a product of Sinclair Broadcasting - why wasn't this mentioned? I don't think Mr. Sadusky really looked to far in "evaluating the myriad of opportunities" - it was just an easy way out and a way to maintain use of some of their broadband. I wonder if he has the balls to report the money Cool Tv will create for his group. Maybe Sinclair and Lin have the same bankers?
Harry Jessell posted a year ago
I don't think so. You may be confusing it with another music channel that Sinclair experimented with a few years ago. Can't remember the name.
bostontv Nickname posted a year ago
that would be The Tube
Harry Jessell posted a year ago
Right you are.
Doubtful Nickname posted a year ago
CoolTV is not a Sinclair product. Sinclair has embraced it and is putting it on many of their stations but CoolTV is a privately-held entity with no ownership interest or stake by Sinclair or any of the "family." Sinclair is also working on a country-music multicast channel which has nothing to do with CoolTV, thus some Sinclair stations could end up with two, music video multicast channels.
THECOOLTV Nickname posted a year ago
Just for the record, it is THECOOLTV and it is owned and operated by Cool Music Network, LLC. For more info, visit http://www.thecooltv and http://www.coolmusicnetwork.com.

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