Univision, Impremedia In Content Deal

The two Spanish-language companies will exchange entertainment and news content for mobile and online networks.
By
TVNewsCheck,

Univision Interactive Media, the digital division of the Univision Communications, is partnering with impreMedia Digital, LLC to exchange content across their online and mobile networks in the U.S. impreMedia is a leader in providing Hispanic news and information in the U.S. in online and print. Content sharing has already begun, with full deployment expected later this year. The deal encompasses a wide array of local and national entertainment and news feeds, as well as original articles refreshed daily.

"Univision is committed to delivering the best experience possible to our audiences across our suite of market-leading television, radio and digital assets by super-serving their needs," said Kevin Conroy, president of Univision Interactive Media. "Partnering with impreMedia enables us to both broaden our reach by distributing our content to a wider audience and enhancing our offering with high quality, relevant, and locally targeted content as well."

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"For impreMedia, this agreement constitutes an historical step that emphasizes our commitment to keep the Hispanic community informed with quality content," said Arturo Duran, CEO of impreMedia Digital. "We provide strong and accurate local content to Latinos across the U.S. through our print, online and mobile platforms increasing the size of our audiences. In this sense, our alliance with a strong partner like Univision Interactive Media allows us to broaden our reach to those local communities and further disseminate our rich content offering."

On the music front, Univision Interactive Media will provide impreMedia with a feed from Lo Ultimo, Univision.com's exclusive destination for the latest in music. impreMedia will showcase articles, video clips and pictures from Lo Ultimo on their national and local music sites part of the impre.com network.

The partners will also exchange a wealth of news content. Univision Interactive Media's national Noticias (News) site will showcase headlines from impreMedia's popular publication, La Opinión). Local news content will feature the latest headlines tailored to specific markets and will include the following properties:

Univision Interactive Media's TV and AM station sites for Los Angeles, New York, Chicago and Houston.

impreMedia's La Opinión (Los Angeles);  El Diario La Prensa (New York); Hoy New York (New York); La Raza (Chicago); El Mensajero (San Francisco); and Rumbo (Houston).

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Ratings

Overnights, adults 18-49 for 5月 15, 2012
  • 1.
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  • 2.
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