Sinclair To Offer Local Music Diginet
Sinclair Television Group has signed a deal to carry Cool Music Network's TheCoolTV in 34 of Sinclair's markets. This partnership will put TheCoolTV in 24 million homes, representing approximately 22% of U.S. television households.
TheCoolTV is a new 24/7 music television network. But unlike other music channels, TheCoolTV is "Hyper-Localized," customizing its programming to reflect local demographics, music events, artists, music venues and promoters.
TheCoolTV's video vault includes high-quality programs supplied by major and independent record labels, established and local artists and content providers that include live concerts, music videos and more.
In making the announcement, David Amy, EVP-CFO of Sinclair, said: "We are excited to offer TheCoolTV on our multi-cast spectrum, but more importantly, feel this could be a perfect fit for the mobile television model. We believe their ability to customize their content based on each market's musical tastes will make it all the more appealing to our viewers."

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