Financial Dispute Disrupts RTN Diginet

A disagreement between Retro Television Network and its former corporate parent Equity Media Holdings leads to the network going dark for a few hours and Equity dropping RTN from its stations.
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As a result of a financial feud with its former corporate parent, Retro Television Network went dark for a few hours early Sunday morning as it made a sooner-than-expected flash cut to a new master control and uplink center in Chattanooga, Tenn.

According to RTN principal owner and CEO Henry Luken, the disruption started at 5 a.m. on Sunday morning in the Eastern time zone when Equity Media Holdings, which had been distributing the service to the diginet's 80-some broadcast affiliates, began pulling the RTN programming froom its satellite feeds.

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That move forced RTN to rush its own operations center in Chattanooga into service, he said. By 9 a.m., it was able to restore service to the stations with national feeds.

However, it continues to work to restore customized feeds with local spots to about half the affiliates that had contracted for that service. That may take "a few days," Luken conceded Sunday night.

"I literally had 48 hours from scratch to bring in some Ku-band uplink equipment and light some stuff up," he said. "It's sort of a miracle I got it on the air at all."

The disruption of service stems from a running dispute over a services contract between Equity and RTN.

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Equity, the publicly traded Little Rock, Ark.-based station group that put RTN on the air, is currently struggling under the protection of Chapter 11 bankruptcy.

Luken, a one-time Equity executive and still its largest single shareholder, purchased RTN from Equity last June for $25 million.

As part of the deal, Equity agreed to provide certain services for the network, including billing and collection, trafficking, master control and distribution from its operations center in Little Rock.

The service deal expired on Dec. 24. The parties agreed to extend it to Saturday, Jan. 3. But unable to reach an agreement beyond that, Luken said, Equity notified RTN that it would be ending its services on Sunday morning.

On Sunday afternoon, Equity issued a press release that its services contract had expired. "EMHC [Equity] attempted to coordinate a seamless transition, but despite repeated attempts to communicate with ... [RTN] representatives, it received no response."

Representatives of Equity could not be reached prior to this posting.

According Luken, the original deal called for Equity to collect all network revenue and to use it to pay most of the operational costs. It was Luken's obligation to make up the difference between the revenue and costs.

Under those terms, Luken said, he paid Equity approximately $150,000 for two months and a lesser amount for a third month.

But he then stopped making payments after he learned that Equity had failed to make payments for RTN programming as he believed it was obliged to do with some of the proceeds from the network sale and that Equity had fallen behind on other bills to outside suppliers.

"They think that I have somehow jilted them," Luken said. "The raw, simple and clean math of it is, they owe me probably somewhere around $2 million because ... they didn't pay about $2 million of content that I am now having to absorb.

"I'm 99.9999 percent sure that any court in the world would tell them that they are absolutely crazy."

Luken said that Equity made sure that RTN's takeover of its distribution would not be easy.

On Friday, he said, "Equity sent us the playlists with commercial insertions in the form of a 16,000-page PDF. For us to effectively and smoothly make the transition, we would have somehow had to enter 16,000 pages of documents into playlist control in less than two days," Luken said. "They didn't want us to transition."

What Equity wanted was for Luken to resume payments to Equity for its services, he said.

Luken said Equity also wanted him to "recontribute" the network back to Equity and take a note for the value of the network -- that is, join Equity's queue of creditors. "We simply said, no."

Equity also refused to transfer the URL for RTN's Web site to RTN. What was once www.rtnville.com is now www.myretrotv.com.

Luken said he believes that RTN has survived the transition without any significant damage.

In its press release, Equity said that it was dropping RTN from its stations.

But Neal Ardman, a consultant who joined Luken and RTN as a consultant after he was let go by Equity on Dec. 17, said that Equity had only four significant affiliates -- in Little Rock; Buffalo, N.Y.; Panama City, Fla.; and Spokane, Wash.

Combined, he said, they account for less than 1 percent of the nation's TV households, a small fraction of the network's total reach, which now hovers around 40 percent.

In any event, the lost affiliates will be replaced quickly by new affiliates, he said.

Other than the Equity stations, RTN has not lost any affiliates so far.

Comments (8) -

moonlight Nickname posted over 8 years ago
what's next?
king Nickname posted over 8 years ago
This guy is an idiot. The court will open his deal and take RTN back. The distribution method is stupid and wastes money. It is no wonder equity is bankrupt with a guy like this on board.
Bob Jay Nickname posted over 8 years ago
With a guy like Neal advising Luken, he is sure to go bankrupt like Equity. Neals management style and lack of knoledge is the major reason Equity is in the trouble it is in. Luken is also trying to buy and run Equity's TV stations which he will never be able to do because by the time he finally gets them, they will be in a worse mess then RTN is in and with Neals help on this as well, they will be a sure loser. Neal always told me Luken was a loser. New Neal is stuck working for Henry. I guess they deserve each other. All our other lawsuits will take presendence over whatever Luken sues Equity for. Larry and Greg will win out as they should.
doctor Nickname posted over 8 years ago
RTN is basically a good concept but with a weak media economy it will have a difficult time serviving on just an advertising revenue stream. First, the programming is old and unless you're 50+ I don't think there is a real interest in programming from the 60's and 70's - I believe TV Land has that genre locked up. Also, at the local level the salespeople are fighting for dollars out of the same media pie. From what I have been told by station managers RTN is being used for bonus spots (value-added) from the normal TV buy. In the beginning stations were looking for an easy and lazy way to utilize their additional spectrum but now that corporate management knows more about how they can earn "new revenue" from their digital channels my prediction is that RTN is on life support. Stations are going to need unique programming that fits with the demos of their market if they are going to add new advertising dollars to their budgets.
Man4Media Nickname posted over 8 years ago
I agree that RTN is very challenged in terms of programming and business model. As a seasoned business exec who recently left the program distribution business does anyone know of any opportunities on the horizon within the added digital channels stations have at their disposal?
MediaMan Nickname posted over 8 years ago
In the article he said "I literally had 48 hours from scratch to bring in some Ku-band uplink equipment and light some stuff up," he said. "It's sort of a miracle I got it on the air at all." They had six months to get everything ready to take over. The only person to blame is Neal Ardman. I do not know why Mr. Luken would bring him on as a consultant after know all the shady things he did when he was at Equity. The only reason Neal wants to get RTN back on the air so he can get is show "Unreliable Sources" back on the air. The only thing he really cares about is getting his face on tv.
NewOwner Nickname posted over 8 years ago
I think the business model is a great idea. I don't know the personalities, but couldn't disagree more with comments above that the RTN concept is not good. Viewers will choose classic programming like this over TV Land because of it's distribution model and the localism that comes with it. If Luken or Equity can persevere through this difficult economy, I think they have a grand slam waiting on them, if properly managed.
JB03002 Nickname posted over 8 years ago
The only reason Neal is working for Luken is because he had a contract through RTN. Whenever Luken took over RTN he was stuck with Neal as well. I don't think any of Equity's management deserves to win anything out of this situation. They consistently placed their own paychecks and agenda above what was best for the company or it's employees. Very few members of the so called management would even take the time to acknowledge any of the employees unless there was a mess up. I honestly have nothing positive to say about any of them.
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Ratings

Overnights, adults 18-49 for September 22, 2016
  • 1.
    4.0/14
  • 2.
    1.7/6
  • 3.
    1.3/5
  • 4.
    0.9/3
  • 5.
    0.6/2
  • 6.
    0.3/1
Source: Nielsen

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