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Gannett, DataSphere Plan 10 Local Sites

By Staff
TVNewsCheck, June 15, 2010 10:00 AM EDT

Gannett Broadcasting and DataSphere Technologies, a provider of hyperlocal Web technology and sales solutions, will launch community-focused websites in 10 markets served by Gannett's television stations.

The markets are: Atlanta (WXIA-WATL); Washington (WUSA); Tampa, Fla. (WTSP); Sacramento, Calif. (KXTV); Grand Rapids, Mich. (WZZM); Jacksonville, Fla. (WTLV-WJXX); Buffalo, N.Y. (WGRZ); Little Rock, Ark. (KTHV); Portland, Maine (WCSH); and Macon, Ga. (WMAZ).

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These community websites, which will be integrated within the existing Gannett Broadcasting websites in those markets, will feature hyperlocal news content and include user-generated content about area happenings and events, giving local businesses the opportunity to target their potential customers.

In addition to powering the community websites, DataSphere will provide existing Gannett Broadcasting websites with enhanced functionality, including site search, coupons, business directory and ad targeting.

"Providing neighborhood news and information is a vital part of our responsibility as local media companies," said Dave Lougee, president of Gannett Broadcasting. "By partnering with DataSphere, we will be able to extend the services we offer to our viewers and advertisers, making use of our online presence to provide an easy way for them to keep up with local events and connect with each other."

"Gannett is one of the most respected companies in the media industry," said Satbir Khanuja, CEO of DataSphere. "We're thrilled to be working with them to help define an increasing role for some of the best known local media brands, delivering targeted and compelling news to residents of each neighborhood and connecting residents with the local businesses who can best serve their needs."

Comments (4) -

Broadcast292 Nickname posted 80 days, 1894 hours, 26 minutes ago
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Wow.. that's a real original idea. Only about 5 years behind.
Rocker Nickname posted 80 days, 1893 hours, 19 minutes ago
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Your smug condescension is misplaced in this case. You are obviously not well informed on developments in this space over the last 12 months.
Thomas Scanlan posted 80 days, 1893 hours, 51 minutes ago
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Where's K*USA???
tvspy Nickname posted 80 days, 1892 hours, 12 minutes ago
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The idea is old, but I respect any media company that can develop the format cost efficiently. Media companies are streamlined to a point that the additional cost internally to successfully provide a product worth visiting is seldom accomplished. Modern television stations have been hit hard with digital/HD conversion and finding more money to fuel ventures like this are simply not practical. Only time will tell. Good Luck...Hope it can get done!

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