Mobile DTV Joint Venture Names GMs

Mobile Content Venure, the joint venture of 12 major TV stations groups formed to develop the mobile DTV business, has chosen Fox's Erik Moreno and NBCU's Salil Dalvi as interim co-general managers.
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TVNewsCheck,

Taking a big step on the long road to offering a mobile DTV business, Mobile Content Venture, a joint venture of 12 major TV stations group, today named interim co-general managers.

They are Erik Moreno, SVP of corporate development for Fox Networks Group, and Salil Dalvi, SVP of mobile platform development for NBC Universal Digital Distribution.

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Both will remain in their current position while working for the joint venture.

Dalvi and Moreno will be responsible for product development, network planning and distribution efforts for a planned national service using broadcasting's mobile DTV standard.

The Open Mobile Video Coalition of station groups and mobile technology vendors is now conducting consumer trials of the standard and service in Washington.

Moreno and Dalvi will work closely with the venture's newly-established executive steering committee, which includes representatives of six of the 12 participating groups.

The committee members: Jack Abernethy, CEO of Fox Television Stations; Rich Battista, EVP of News Corp.; David Lougee, president of Gannett Broadcasting; Roger Keating, SVP of digital media, Hearst Television; Brandon Burgess, chairman and CEO, ION Television; Jean-Briac Perrette, president of digital and affiliate distribution of NBC Universal; and John Wallace, president of NBC Local Media.

Other groups in the venture, but not represented on the steering committee include  Belo Corp., Cox Media Group, E.W. Scripps Co., Meredith Corp., Post-Newsweek Stations and Raycom Media.

"Erik and Salil have worked together effectively during the initial stages of this venture, and are immensely qualified to lead both the product and business development aspects of the service as it gets closer to launch," said News Corp.'s Battista.

"All the partners in the venture are committed to delivering a product that offers consumers incredible live and on-demand mobile media experiences, and we look forward to working closely with Salil and Erik to make that goal a reality."

Moreno joined Fox Networks Group in 2008, having served as director of corporate development for eBay. While at eBay, he was a member of the team responsible for all merger and acquisition activities, equity investments and large business development transactions

At NBC Universal Digital Distribution, Dalvi is responsible for overseeing the company's mobile content growth strategy, product development and operations. He played a key role in the mobile content efforts for the 2010 Vancouver Winter Olympics.

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Comments (1) -

PSIPthing Nickname posted a year ago
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"interim co-"general managers is almost a virtual, discrete step.

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