LSN Mobile Debuts Local BlackBerry App

The new Local News Weather and More app aggregates news and information from more than 250 TV stations.
By
TVNewsCheck,

LSN Mobile and its network of local TV news content for mobile users, announced today the availability of its "Local News Weather and More" mobile app for BlackBerry that aggregates news and information from more than 250 TV stations. Consumers can access local breaking news, video clips, weather, sports scores, school closings and more from LSN Mobile's network of local media which includes ABC, NBCU-Telemundo, Cox Television, McGraw Hill, Raycom, Local TV and many more.

In addition, the company announced that it is the first mobile media and marketing company to showcase more than 250 individually branded mobile applications for TV stations across the U.S.

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LSN Mobile recently announced the availability of its mobile applications for iPhone and Android. LSN Mobile's apps are available at no cost.

"By providing individually branded mobile apps for local stations, LSN Mobile is helping broadcasters extend their offering to their viewers and making it easier for viewers to receive the local news they want, anytime and anywhere," said Lee Durham, CEO of LSN Mobile. "In addition, LSN Mobile's apps create more opportunities for local advertisers and consumers to interact with each other," he said.

LSN Mobile's apps work using the company's media-to-mobile platform that aggregates and delivers news and other content. The applications are downloaded to a mobile phone which pulls news and content categories that are updated in real time. Individually branded apps use a combination of information provided by the TV station (news, video, slideshows, etc.) and content provided directly from LSN Mobile (sports scores, movie times, flight info, etc.).

LSN Mobile features local media content in all 210 DMAs and on every major U.S. carrier.

LSN Mobile's Local News, Weather and More app includes the following features:

  • Features for broadcast affiliates and advertisers
  • Style options for look and feel of local affiliates' sites.
  • Ability to add content through a Web call within the application. This way, when new features are added, the user does not have to download a new version each time.
  • Affiliate branding during the interstitial loading pages.

Features for consumers include:

  • Ability for users to get news from their local TV station
  • Streaming video that can be played at any connection speed
  • Slideshows with captions
  • News that is time-stamped for up-to-date information
  • Weather (including radar and severe weather warnings)
  • Sports (including scores and news for both professional and college sports)
  • Flight tracker
  • Lottery information
  • Horoscope information
  • Movie show times
  • Gas content
  • News pages that allow previews by category
  • News stories that can be browsed via "next" and "previous" buttons

 

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Comments (1) -

Chip Harwood posted a year ago
|
Again where's the model to drive revenue, beside this information already out there in several different places on your phone now like station's web site

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