TVNewsCheck - The Business of Broadcasting

3 Groups Add Weather Central Radar

By Staff
TVNewsCheck, June 2, 2010 7:49 AM EDT

Inergize Digital, a provider of fully integrated digital management solutions that generate revenue for local media companies on-air, online and on mobile devices, today announced it has signed Newport Television, New Vision Television and Gray Television to Weather Central Interactive Radar.

Many Newport Television, New Vision Television and Gray Television stations now feature the Weather Central Interactive Radar on the weather page of their station websites, offering consumers local, national and spotlight weather views as aerials or maps with clouds and radar.

With the Inergize Digital Weather Central Interactive Radar offering, clients receive a 300 x 100 ad position that can be used for station branding, sponsorship sales with 100% of revenue retained by the client or used to offset the cost of premium applications from Weather Central.

"We are pleased to continue our company growth by offering superior online weather solutions from Weather Central that provide industry-leading accuracy, user engagement and time spent on site," said Jason Gould, SVP-GM of Inergize Digital. "We have the flexibility to integrate the Weather Central Interactive Radar on Web sites that utilize the Inergize Web CMS such as Newport Television and New Vision Television or on Web sites leveraging competing Web CMS systems such as Gray Television, making it easier for all local media companies to profit from weather online."

The Weather Central Interactive Radar now appears on 27 Newport Television, 10 New Vision Television and 30 Gray Television station sites.