PromaxBDA To Honor Hugh Hefner
PromaxBDA, the global association for marketing, promotion and design professionals working in the entertainment industry, announced Monday that Hugh Hefner will accept the prestigious PromaxBDA Lifetime Achievement Award at the 2010 Conference taking place June 22-24 in Los Angeles.
Also addressing the PromaxBDA gathering will be Peter Liguori, COO of Discovery Communications and veteran songwriters/producer David Foster.
Liguori will discuss the importance of harnessing opportunity in an age of true multi-media.
Hefner will be interviewed by CNN's Larry King about building one of the most identifiable entertainment brands in the world over the last 50 years. Hefner will also discuss how the art and design of Playboy have influenced American culture. This session will take place on June 24 at 1 p.m.
For more information about the conference agenda and to register, visit http://www.promaxbda.org.

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