nab 2010

Chyron Sees Future In 'Disruptive Tech'

Some of the company's major announcements include a graphics workflow production and playout solution built on Chyron's Lyric real-time graphics technology and incorporating collaborative cloud computing tools and graphics platfom.
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TVNewsCheck,

While Chryon is best known for its graphics systems, the company's broadening scope for the broadcast enterprise is the core message for the NAB Show as it unveiled both new offerings and its philosophy at its press conference Sunday morning. According to Michael Wellesley-Wesley, Chyron's president-CEO, the future lies with finding gains by utilizing "disruptive technologies" to change the game.

"Old technology is not appropriate. It is up to vendors like Chryon to help customers to make the changes they need to make. We are facilitating business transformation. We can't just discount equipment," said Wellesley-Wesley.

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Some of the major announcements for transformative tools at NAB 2010 include Quintette, a graphics workflow production and playout solution built on Chyron's Lyric real-time graphics technology and incorporating collaborative "cloud" computing tools. The complete package is introduced at what was described as a "very aggressive price point" of under $100,000.

Other headliners include enhancements to Axis, the company's cloud-based graphics platform. Also, the latest Hyperx(3) advances include 3D capabilities.

"3D was the big buzz of CES, and 3D is part of the software upgrade to HypoerX3," said Kevin Prince, Chyron's SVP-COO. "3D is like the transition from SD to HD. It becomes inherent to the product. This is a significant event. 3D is a part of television. We're providing equipment at the Masters as we speak. We have to make sure [3D] doesn't add a huge burden on workflow methodologies."

Despite the diversity and increased range of Chyron's reach, the company said all its innovation is targeted to a simple goal -- achieve 5:1 gains for clients wherever the low-hanging fruit may be found.

"All of our customers face a daily challenge to produce more content with diminishing resources. There are fewer, smaller revenue streams and at the same time the demands of handling the 24/7 news cycle in a multiscreen world are going up," said Wellesley-Wesley.

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