weekly syndicated ratings roundup

Syndies Face More Olympic Hurdles

Many shows cleared in daytime on NBC affiliates were bumped or completely preempted in the week ending Feb. 28, but there were a few in each genre that managed to post week-to-week gains.
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TVNewsCheck,

The second week of the Vancouver Winter Olympics continued to severely affect syndication, as many shows cleared in daytime on NBC affiliates were bumped or completely preempted.

Of course, programs competing with the games found themselves up against much stronger than usual rivals and most strips remained little changed from the reduced rating levels of the previous session.

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Talk Shows

Three talkers -- The Doctors (CTD), Rachael Ray (CTD) and Bonnie Hunt (WBDTD) -- were broken out of the ratings by Nielsen every day of the week ending Feb. 28 due to massive preemptions.

Oprah (CTD) led the genre, edging up 2% to a 4.7, although that was only enough to tie Judge Judy (CTD) atop the daytime standings in first run. Judy, which held steady week to week at a 4.7, has been No. 1 in daytime 11 times in the past 14 weeks.

Three other gab fests gained ground. Live with Regis and Kelly (Disney-ABC) perked up 4% to a 2.7, Maury (NBCU) improved 5% to a 2.3; and Steve Wilkos Show (NBCU) was up 8% to a 1.4.

Dr. Phil (CTD), which was preempted for all or most of the week in eight of the 56 metered markets, slipped 7% to a 2.6; and Ellen DeGeneres (WBDTD) declined 4% to a 2.4. Jerry Springer (NBCU) was unchanged at a 1.4 and The Martha Stewart Show (NBCU) was far behind at a flat 0.6.

Court Shows

Judge Joe Brown (CTD), the No. 2 courtroom behind Judge Judy, jumped 5% in households to a 2.3, and 10% among women 18-49. People's Court (WBDTD) advanced 5% to a 2.2; Judge Mathis (WBDTD) was up 6% to a 1.8; and Judge Alex (Twentieth) gained 7% to a 1.6.

Freshman Shows

Among rookies, Dr. Oz (Sony) rebounded 8% to a 2.6 in first run and freshman off-net The Office (NBCU) stayed even with the week before at a 3.1. Among the other new entries, Are You Smarter Than a 5th Grader? (Twentieth) was flat at a 1.5; Wendy Williams (Debmar-Mercury) upticked 9% to 1.2; and Street Court (Litton) grew 17% to 0.7.

Game Shows

Game shows were led by Wheel of Fortune (CTD), which rolled to a 7.4, up 3 % from week before; Jeopardy! (CTD) added 3% to a 6.4; Who Wants to be a Millionaire (Disney-ABC) was down 4% to a 2.6; and Family Feud (Debmar-Mercury) was flat at a 1.3.

Magazine Shows

Entertainment Tonight (CTD) ruled the magazines with a 4.2, down 5% from the week before, although its Entertainment Tonight Weekend scored a 2.5, up 4% from the prior week and 19% from last year.

Inside Edition (CTD) faded 3% to a 3.1; Access Hollywood (NBCU) was flat at a 2.4; TMZ (WBDTD) advanced 5% to 2.1; Extra (WBDTD) climbed 11% to a 2.0; and The Insider (CTD) was steady at a 1.8.

Off-Net Sitcoms

Among off-net sitcoms, Two and a Half Men (WBDTD) was unchanged at a 5.5; Family Guy (Twentieth) gained 3% to a 3.6; George Lopez Show (WBDTD) was firm at a 2.8; Seinfeld (Sony) was up 4% to a 2.8; and Everybody Loves Raymond (CTD) remained at a2.7.

Off-Net Weekly Hours

Off-net weekly hours were all over the map. CSI: NY (CTD) held onto the lead, increasing 3% to a 3.3; Law & Order: Criminal Intent (NBCU) was down 3% to a 3.0; CSI: Miami (CTD) surged 24% to a 2.6; Without a Trace (WBDTD) was up 6% to a1.9, tying House (NBCU), which was stable at a 1.9; Bones (Twentieth) got buried, losing 14% to a 1.8; and Cold Case (WBDTD) fell 11% to a 1.7.

 

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Ratings

Overnights, adults 18-49 for February 7, 2012
  • 1.
    3.1/8
  • 2.
    3.0/8
  • 3.
    2.4/6
  • 4.
    2.0/5
  • 5.
    1.6/4
  • 6.
    0.6/1
Source: Nielsen
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