Hearst's Keating Added To Cross Media NYC Event

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TVNewsCheck,

The organizers of Cross Media NYC announced today that media industry veteran Roger Keating, SVP of Hearst Television Inc., will be a featured speaker at the first Cross Media NYC conference. The event takes place on Wednesday, March 10, at the Scholastic Theatre in New York from 6 to 9:30 p.m.

Keating joins a roster of industry executives headlining the event's super panel titled "Melting the Silos: The Reality of Cross Media Integration," which will provide a forum to discuss perspectives on how the industry will be produced, distributed and consumed in a cross-media environment.

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These speakers include: President of HollywoodLife.com Bonnie Fuller, Ubisoft's Cross Media Group Senior Producer Mathieu Ferland, RIM/Blackberry VP of Multimedia Integration Alistair Mitchell and global interactive agency Digitas' SVP Ashley J. Swartz.

Keating's career path has been "cross media," having served in executive capacities in digital media at AOL, cable TV with Comcast and Time Warner Cable, and now local broadcasting. At Hearst Television, Keating oversees the company's digital expansion efforts across such platforms as online, mobile and interactive TV.

In addition to Keating's confirmation, Cross Media NYC also announced three technology companies that will present cross media product demonstrations during the conference. They are:

  • MultiTouch Ltd., a company that specializes in high-definition, scalable, multitouch LCD displays, will unveil a special presentation of its advanced technology, including the MultiTouch Cell and MultiTouch Box, which are used in markets such as retail, advertising, exhibitions, museums and design.
  • Milabra, a pioneer in online image analysis, with a proprietary technology developed by leading MIT scientists in the pattern recognition field. The company creates audience verticals based on visual content and provides agencies, marketers, publishers, data platforms and ad networks with image analysis, media buying and brand safety verification solutions for online advertising transactions.
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  • SocialTALK, an innovative tool which allows companies and brands to more effectively create, publish and measure their social media content strategy will be unveiled by Michael Scissons, CEO of Syncapse.
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