Comcast Automates Spot Ingest With Telestream

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TVNewsCheck,

Comcast Media Center's Radiance division, a leading provider of digital delivery systems for large, high-value digital assets, announced today that it has integrated with Telestream to simplify the AdDelivery workflow for distributing HD and SD advertising spots to broadcast and cable companies. The entire spot delivery process is automated, including receipt, notification, tracking, previewing, reformatting and delivery to on-air servers. Radiance and Telestream use a file-based workflow that eliminates the need for tape, reducing labor and handling costs and enforcing quality control. Spots are delivered in each destination's native file format ready for air, meaning that no additional expense for hardware or software is required.

"Maintaining quality control without increasing the impact on resources or cost is imperative for our broadcast and cable customers," said Gary Traver, COO of Comcast Media Center. "The only way to achieve this is to eliminate manual efforts that are time-intensive and error-prone. By automating the distribution process from end to end, we have built quality control into the system and eliminated the need for costly human intervention at virtually every step."

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A key component of quality control, added Traver, is the automated transcoding of advertising spots. "What customers want and expect is to receive all of their ad spots -- HD and SD alike -- in the format they prefer. Today, ad spots are often sent in a generic file format, and cable and broadcast stations have to manually check each one and then transcode it into the native file format they require. But now, with AdDelivery, manual transcoding, along with its cost and capacity for errors, becomes a thing of the past."

"The integration of AdDelivery with AdManager has allowed us to seamlessly take in content from providers at a consistent quality level," said Richard Wilkins, senior technology manager advertising sales of Brighthouse Networks, the seventh largest multiple cable system operator in the United States.

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