Nielsen: Only 1.5% Still Not DTV-Ready

400,000 new homes upgraded in the last week, leaving only 1.7 million, or 1.5%, of U.S. homes "completely unready" for digital TV.
By
TVNewsCheck,

Since the June 12 switch to digital television, more than 800,000 homes have readied themselves to receive digital broadcasts, Nielsen reported today.

As 400,000 new homes upgraded in the last week, this now leaves only 1.7 million, or 1.5%, of U.S. homes classified as "completely unready" for digital TV.

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% of Homes Completely Unready for DTV

 

Date

Total

White

African American

Hispanic

Asian

Under 35

Over 55

June 28, 2009

1.5

1.1

3.5

2.3

2.5

3.5

0.6

June 21, 2009

1.8

1.3

4.0

2.8

2.9

4.0

0.8

June 14, 2009

2.2

1.6

4.6

3.6

3.2

4.4

1.1

June 7, 2009

2.5

1.9

5.1

4.3

3.1

4.6

1.3

May 24, 2009

2.7

2.1

5.4

4.7

3.2

5.0

1.5

May 10, 2009

2.9

2.3

5.7

4.9

3.4

5.4

1.6

April 26, 2009

3.1

2.4

5.9

5.0

4.1

5.7

1.7

April 12, 2009

3.2

2.5

5.9

5.4

4.3

5.9

1.7

March 29, 2009

3.4

2.7

6.2

5.6

4.4

6.3

1.8

March 15, 2009

3.6

2.9

6.6

6.1

4.4

6.5

2.0

March 1, 2009

3.9

3.2

6.7

6.5

4.5

7.2

2.2

February 15, 2009

4.4

3.6

7.5

7.4

5.1

8.1

2.6

February 1, 2009

5.1

4.1

8.7

8.5

6.3

8.6

3.2

January 18, 2009

5.7

4.6

9.9

9.7

6.9

8.8

4.0

December 21, 2008

6.8

5.6

10.8

11.5

8.1

9.9

5.2

Source: The Nielsen Co.

 

 

 

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Comments (4) -

John Lawson posted over 3 years ago
|
Is Nielsen estimating the total number of HH's that remain OTA after the switch, ie, the total number of HH's that can now receive DTV OTA and are not using cable or satellite?
EmmGeeOhio Nickname posted over 3 years ago
|
I just do not understand why we are still on this topic. The "switch" is over. Those who do not have cable, dish, or DTV converter, MORE THAN LIKELY DON'T CARE, like they probably should. with the costs of, lack of ala carte, overblown packages, bad customer support and reviews, no wonder why those wwho may be counted in this survey may just be relying on intenet, NOT TV, to get info and entertainment. Also, more may not care, now that VHF has reception issues gallore. Seems to be that Neilson and other media need to take into account more possibilities. The landscape ischanging.... too bad the media, and its mindset, is not changing with it.... oops, but that's keeping things innovative. That's too much to ask for!
EmmGeeOhio Nickname posted over 3 years ago
|
One more thing... how is this survey done? I was not even asked if I was DTV ready. With that being said, Is the survey a real scale of who and what numbers are what? I say "no." Scaling numbers on percentages is not an accurate depiction of society. I need to see the methodology of the surveying/polling to put credibility structures in to this story.
Anthony Belle posted over 3 years ago
|
Yes it is time to more on! Now it it time to work on the problems with OTA reception problems!!

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