MPEG-4 Expanding Beyond Distribution
Not if, but when
At TV stations and networks, the place of MPEG-4 for HD newsgathering is clear even if the timing is not.
"As we all make transition to digital microwave vis a vis the Sprint/Nextel convergence, the next step is to look at MPEG-4 for return of both satellite newsgathering and ENG," says Del Parks, Sinclair's vice president of engineering and operations.
MPEG-4 does not translate into bottom-line savings today, he says. "The efficiency is in the bandwidth, not in the dollars."
This is problematic because the need for "dollar efficiency" is paramount, he says.
"We've in a very conservative stance regarding investments of any nature," adds Ardell Hill, senior vice president, broadcast operations, Media General Broadcast.
"We're investing in a few things to maximize efficiency and reduce costs by automating the newscast process, centralizing processes like graphics, traffic, and master control."
What about MPEG-4's potential as HD newsgathering takes hold?
"Today, we have very few deployments in the field in HD," says Hill. "In two or three years, as we cycle through the equipment we have on the street now, that will change. The cost of equipment is coming down and so there will be little price difference between SD and HD [ENG equipment]."
To their credit, manufacturers and those on the supply side of technology have not stopped their investments in development, he says.
"My hat's off to those companies and those supporting them. For now, we've all got to weather the storm."

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