CBS Radio Unveils Online Video Strategy

The radio group is offering a World Now-powered video platform to all its 140 stations "to further evolve into a visual medium."
TVNewsCheck,

CBS Radio, the CBS Corp. division comprising 140 major market radio stations, announced today a strategy designed to augment its current delivery methods providing all of its stations with "the capability to fully develop into a video medium in addition to its audio content side of the business."

Debuting on the websites of four of the company's New York stations (www.fresh1027.com, www.wcbs880.com, www.923krock.com and www.wfan.com), the new video platform gives the stations technology and guidance to create individual and personalized branded video players, which will allow them to feature station content, syndicate videos both internally and externally, share and distribute videos to multiple destinations and embed video clips to share with others via social networking sites.

Story continues after the ad

The new technology also creates advanced advertising and specialized sponsorship opportunities for the stations' clients, including branded players and content, studio imaging; advertorials and in-video advertising.

"Rethinking and evolving our business had led us to this transformation and in the very near future every station will have a major video component transforming radio from a purely audio medium to a visual one as well," said David Goodman, president, digital media and integrated marketing, CBS Radio.

"From a content perspective," he added, "no one is better positioned than radio to take advantage of online video with literally thousands of hours of original programming being produced every week. Previously you could only hear that material on-air or online. Now audiences will be able to see what happens at their favorite radio station and interact with our brands and personalities in an entirely different way, and we'll be able to extend our reach through the distribution capabilities the new player affords us."

In addition to broadcast simulcasts, live concert performances, in-studio interviews, breaking news and original programming exclusively for the Web, the new player will also spotlight content provided by the audience and solicited by the station.

CBS Radio's new video platform is powered by WorldNow, a provider of online technology, content and revenue-solutions for local media. With the addition of CBS Radio's stations, WorldNow has 452 total local media clients in broadcast TV, newspaper and now radio.

Edit Article

Comments (0) -

Today's Top Stories

Classifieds

The Market

Symbol Last Change (%)
Nasdaq 2905.66 +45.98 (+1.61%)
NYSE 8060.43 +115.00 (+1.45%)
S&P 500 1344.90 +19.36 (+1.46%)
Updated 02/04 4:05a ET Quotes delayed at least 20 mins.
Source: Financial Content

Ratings

Overnights, adults 18-49 for February 3, 2012
  • 1.
    3.9/11
  • 2.
    3.5/9
  • 3.
    2.5/7
  • 4.
    1.5/4
  • 5.
    1.5/4
  • 6.
    0.9/2
Source: Nielsen
Reviews
Opinions
Features
  • Robert Lloyd

    Keegan-Michael Key and Jordan Peele, veterans of Fox's sketch comedy MADtv, have a new series of their own, Comedy Central's Key & Peele. It is a genial, at times almost genteel, half-hour in which the pair's obvious niceness shines through even their more pugnacious characters. (Key's version of road rage is to shout, "Selfish!") In a roundabout way, that's the point. The sketches are consistently smart and smartly acted and flow easily from ordinary premises to weird conclusions.

  • Hank Stuever

    Discovery's Bering Sea Gold doesn’t seem at first like it has crossed any new reality TV frontier, relying on elements and structure familiar to the form. Enticingly (to the network), it combines the ocean and the gold and the cold and the reactive testosterone among bad-tempered desperados. To which I am surprised to cry: Eureka, they’ve found it! Bering Sea Gold is a testament to how thoroughly absorbing the genre can still be, when it’s done right.

  • Neil Genzlinger

    All Star Dealers, Discovery Channel's sports-memorabilia addition to the bloated auction/pawnshop/storage locker subgenre of reality television, should have been a winner, with endless stories to draw on and a built-in fan base. But rather than find its own formula, it was content to borrow from existing shows, and it borrowed all the wrong things.

  • Joanne Ostrow

    Kiefer Sutherland displays his softer side in Fox's Touch, a touchy-feely drama merging paranormal, spiritual and sweetly familial elements. shows off his acting chops, long forgotten, in scene after scene. It's heavier lifting than usual for the actor who was often reduced to caricature in 24. Sutherland is all about vulnerability in a show whose goal is nothing short of proving the interconnectedness of human life. We'll see if audiences can tolerate the notion of profound interrelatedness as weekly entertainment.

  • Tim Goodman

    Let's jump right to the most obvious of all sentiments when it comes to HBO's new horse racing/gambling series Luck: Do not bet against David Milch in this one. Like a lot of HBO series, Luck will require patience. It's telling a dense story with nuanced characters and it doesn't feel the need to rush in, like a network series, and hammer home the main themes. But each episode is more enriching, more engrossing than the last and there's Hoffman's superb turn at the forefront, even though his story unfolds with the least rush. Luck is a smart and ambitious series that looks to truly pay off in the home stretch.

  • Mike Hale

    The timing of FX's animated series Unsupervised is unfortunate. A kind of reversed Beavis and Butt-Head — in which the teenage heroes, while losers in just about every way, are also social strivers yearning for suburban domesticity and dispensing Oprah Winfrey-style affirmations — it has the bad luck of coming along three months after the original was revived by MTV. The new show looks awfully pale by comparison.

This advertisement will close automatically in  second(s). You will see this ad no more than once a day. Skip ad