NATIONAL SPOT UP DISAPPOINTING 4% IN 2Q
âThe biggest disappointment for us was Florida and Michigan,â said Hugger. âThe Democratic party was not allowing delegates in those states to be assigned, so we didnât see the spending we thought weâd see.â
Whatâs more, two of the Republicanâs big-spender contenders, Rudolph Guiliani and Mitt Romney, bowed out, and the last GOP man standing, John McCain, doesnât have a lot of money to spend at this point, the sellers say.
On the Democratic side, Hillary Clintonâs campaign advisers are funneling dollars into local buys rather than national spot, TV reps say.
And with no clear Democratic nominee, âboth parties are holding back their money [for ads tied to specific issues]. They donât know what platform issues they should be attacking,â added Kevin Gallagher, executive VP/local activation director at Starcom USA.

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