Latest News TUESDAY, FEB 9, 2010
Fox And Conan Working On The Prenup
After weeks of flirting, Fox and Conan O'Brien are about to take their relationship to the next level. Nobody from the network or Team Coco will talk about it openly, but it's clear both camps have begun doing their respective due diligence as they try to figure out how a deal might be hammered out to bring O'Brien to Fox. Given the desire to get a show launched by January at the latest, industry insiders believe it's now a matter of days or weeks (not months) before formal conversations begin.
LINKSubsidies, Not Consolidation, Will Save TV
Providing loyal opposition to broadcasting on many issues in Washington is Free Press. Executive Director Josh Silver says his group recognizes the trouble that broadcasting and newspaper publishing is in, but he doesn't see media consolidation as the way out. A better approach, he says, is direct government subsidies for noncommercial media and indirect subsidies for commercial media. And he says he believes some spectrum give-back is inevitable.

Nexstar, LSN Sign Local Mobile Deal
The new deal has LSN supporting delivery of Nexstar's news, weather, sports scores and video content to mobile users via Web, video, apps and SMS/texting.
FULL STORYMorris To Head Harris' Broadcast Business
Harris executive P. Harris Morris is promoted to president of the company's broadcast communications group.
FULL STORYAnother Farewell For Jay Leno
When the talk show host signs off today, it'll be different than when Johnny Carson left. After all, it's not really goodbye.
LINKToyota Recalls 437,000 Hybrids Globally
Toyota says it is recalling about 437,000 Prius and other hybrid vehicles worldwide to fix brake problems -- the latest in a string of embarrassing safety lapses at the world's largest automaker.
FULL STORY2nd Super Bowl Record: 48 Minutes Of Ads
Think Sunday night's Super Bowl seemed like it had a lot of ads? You're right. Commercials took up nearly 48 minutes of the game -- the most for any Super Bowl.
FULL STORYBrooke Sheen Wants Case Dismissed
Charlie Sheen and his wife were reunited Monday after a judge modified a restraining order and allowed them them to work out their differences following a Christmas Day domestic violence dispute in which the actor allegedly pinned his spouse on a bed with a knife to her throat.
FULL STORYCharlie Sheen Charged With Felony
Two and a Half Men star Charlie Sheen was charged Monday with felony menacing and two misdeameanors -- assault and criminal mischief -- in connection with a Christmas Day incident involving alleged domestic assault against his wife Brooke Mueller. If convicted of the felony charge, Sheen faces one to three years in jail.
LINKFirst Is Best In Getting New Media Ads
To succeed online and in mobile, TV stations need the one-two punch of getting into the market as soon as possible and making sure the content is engaging to users and advertisers.
FULL STORYCW Ups Doherty To SVP, National Sales
Brian Doherty will oversee all national advertising sales efforts for The CW and continue to manage the sales teams in New York, Los Angeles and Chicago.
FULL STORYReputation Tracking Is New Online Metric
Reputation management services can help small and medium businesses struggling to stay on top of the explosion of social media, ratings, reviews and other online content.
FULL STORYMobile Marketing Seen Flourishing In '10
Kip Cassino, Borrell Associates VP of research and development, predicts mobile marketing to double this year, rising from 4% to 8% of all online marketing. And by 2013, about half of all online ad dollars will be spent on mobile, he said.
FULL STORY











